A good time to be in marketing ops

It’s a great job market and businesses are now taking marketing operations seriously.

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Good morning, Marketers, and if there was any question, the future looks bright if you’re in the marketing ops profession.

Global marketing ops pro at AWS Darrell Alfonso has shared his projections of how the field will evolve next year. More responsibilities, more opportunities to impact your organization. Hopefully, this also means more leadership roles, promotions and recognition for marketing ops.

There are many important business functions that touch marketing ops, and arguably there’s no bigger priority than data privacy. Compliance is crucial for every touchpoint in a complex automated campaign.

All of these moving parts also give the advantage to integrated systems, and we see in the acquisition by Microsoft of AT&T’s Xandr platform an effort to provide access to media and audience intelligence in an open system with many partners, but at the end of the day, one that won’t expose marketers to privacy compliance or brand safety issues.

Chris Wood,


Quote of the day: “Google’s antitrust case gives [Microsoft] some hope that they can be the next big adtech player, especially if Google is forced to divest some adtech assets.” Shiv Gupta, Managing Partner, U of Digital

The post Good morning: A good time to be in marketing ops appeared first on MarTech.


About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.


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