Placed CEO David Shim says demand for offline attribution at a tipping point. Greg Sterling on April 12, 2017 at 12:17 pm Retail makes up the largest category of internet ad spending, representing about 21 percent of total revenues, according to the most recent IAB report — or roughly $15 billion annually. That’s why the … Continue reading Cost-per-visit ad models, offline verification set to shake up online advertising
by Ted McConnell, Featured Contributor, December 29, 2016 The following column was previously published in an earlier edition of Online Spin: Recently a media buyer asked me, in the course of a presentation, whether certain insights were modeled. It’s a good question, sort of. When I qualified the answer, telling him that the network in … Continue reading Meddling With Models
George Beall — December 5, 2016 Follow @GeorgePBeall— December 5, 2016 Ever since the turn-of-the-century we have seen the emergence of new business megaliths, the cost of starting a company drop from $ 100k+ to less than $ 10k, and the average lifespan of a company shorten immensely. With all these huge changes in business … Continue reading 4 Business Models Every Startup Should Consider Using
by Darleen DeRosa Follow @onpoint_llcAugust 13, 2016 Have you ever wished you could clone your most effective leaders? There’s a better way: Using competency models. Competency modeling is a way to clarify the skills and behaviors that are common denominators among your best performers so you can identify and develop those same leadership characteristics in … Continue reading How To Use Competency Models to Identify Leadership Characteristics
by Jordan Con July 20, 2016 Follow @jordanmconJuly 20, 2016 A few months ago we put together an attribution flow chart to help marketers figure out which attribution model was the right fit for their situation. Based on questions like, “How many marketing channels do you use?” or “How long is your marketing cycle?,” the … Continue reading All 11 Marketing Attribution Models, Explained
by Rick Lepsinger July 6, 2016 Follow @onpoint_llcJuly 6, 2016 What do your most effective leaders have in common? Competency modeling is a way to spell out and standardize the leadership characteristics that matter most so you can use them in your hiring, promotion and performance management. While many of the characteristics of top leaders … Continue reading Are Your Competency Models Outdated?
by Dave Blake May 20, 2016 Follow @davecblakeMay 20, 2016 During my travels meeting with customer success leaders from around the globe, I’m frequently asked two common questions. Who should own the renewal, sales or customer success?How should I compensate my Customer Success Manager (CSMs)? I’ll cover the answers to these questions in a two-part … Continue reading Who Owns the Renewal? – 3 Ownership Models to Guide Your Decision
by Fabiola Stein May 9, 2016 Follow @fabiola_steinMay 9, 2016 Did you know that more women than men start small businesses? It’s true. In fact, not only are the number of women-owned firms steadily increasing at nearly 2X the national average, these businesses are also leading growth in eight of the top 13 industries in … Continue reading Why A Lack Of Women Role Models Hurts Women In Business
by Marcelo Garcia Cisneros March 21, 2016 Follow @mgc75March 21, 2016 When it comes to running digital ads, the vocabulary can be incredibly confusing. Years ago this world was simple: You ran ads by cost-per-click or cost-per-impression. Now pricing options are different depending on the end goal of the ad. And then there are also … Continue reading Cost-Per-Engagement? How Digital Advertising Models are Changing
Brian LangOctober 8, 2015 I’ve written about online marketing a good bit because that type of content seems to be popular and it is one of my focuses as an online entrepreneur. But a few people have asked about making money and getting started in business, so I figured I’d write this post comparing some … Continue reading The Pros & Cons of 10 Popular Business Models
