Tag Archives: Models

Best Practices for Building Great Financial Models

Michael Zimmel February 9, 2021 Financial models are crucial to the business but building them in Excel can be both complicated and frustrating. Setting up formulas and stipulating conditions takes time. And just when you think your model is water-tight, there is another error. Although errors are unfortunately very common in Excel models, it is … Continue reading Best Practices for Building Great Financial Models →

The Amazon Side Hustle: 3 Business Models to Help You Add a Second Income

Amazon Utilization

Michael Ugino January 15, 2021 Think you have no chance of success on Amazon if you don’t run a full-time business? Good news: Over half of Amazon sellers run their business part-time—and 37% have full-time jobs. Maybe you want to build an online store that eventually frees you from your 9–5. Maybe you could really … Continue reading The Amazon Side Hustle: 3 Business Models to Help You Add a Second Income →

COVID-19 Triggers Innovations In Executing Attribution & Analytic Models

Marketing Attribution

COVID-19 Triggers Innovations In Executing Attribution & Analytic Models by Tony Jarvis , Op-Ed Contributor, November 20, 2020 Day 4 of ARF’s “Attribution & Analytics Accelerator” focused on “Accelerating Recovery” and concluded an intriguing and insightful event. The five case studies presented supported the various concerns with attribution models — notably Multi-Touch-Attribution, MTA, Marketing Mix … Continue reading COVID-19 Triggers Innovations In Executing Attribution & Analytic Models →

Reinventing Business Models: 3 Ways Small Businesses Can Keep the Momentum Going

Business Development

Deborah Sweeney August 25, 2020 In June 2020, GetApp surveyed 577 small business owners to learn how they were able to respond to changing consumer behaviors and pivot their business models as a result of the COVID-19 pandemic. According to those polled, 92% of small businesses successfully pivoted in at least one way to meet … Continue reading Reinventing Business Models: 3 Ways Small Businesses Can Keep the Momentum Going →

3 Timeless Business Models to Fail-Proof Your Startup in the Post-COVID-19 Economy

Startup Challenges

Ali Faagba July 8, 2020 When the number of coronavirus cases in the US went through the roof and people were compelled to stay home, Netflix saw a surge in its number of subscribers. Even as profits and stock values crater across industries, it is only natural that tech giants, especially those in the area … Continue reading 3 Timeless Business Models to Fail-Proof Your Startup in the Post-COVID-19 Economy →

SEO Cost: Top 4 Pricing Models for SEO Services

SEO Tools

Jamichael Mitchell — January 3, 2020 Follow @MikeMitchEra The nature of SEO means you have to be prepared for a bit of randomness and unpredictability. Search engine marketing is a complicated arena and it’s full of new strategies every day. SEO companies and contractors spend a lot of time keeping up with the changing face … Continue reading SEO Cost: Top 4 Pricing Models for SEO Services →

12 Business Models Explained—Using Coffee Metaphors [Infographic]

Business Tools

Dave Sutton — June 11, 2019 — June 11, 2019 Marketers really learn a target market inside and out by developing personas and customer journey stages, which help to further explicate who the audience really is. A lot of critical questions get their answer by doing this preliminary work: Where does the customer get information? … Continue reading 12 Business Models Explained—Using Coffee Metaphors [Infographic] →

Google Attribution Models Explained (Part 1)

Marketing Attribution

George Karapalidis — May 16, 2019 — May 16, 2019 377053 / Pixabay Knowing how different marketing channels work together to drive conversions and sales is key for marketers, and the various Google attribution models available can be useful tools for examining your data from one angle or another. But that array of options often … Continue reading Google Attribution Models Explained (Part 1) →

Here’s What’s Wrong With Maturity Models

Business Development

Christiaan Verwijs — May 3, 2019 — May 3, 2019 I always assume that the people I work with are professionals – and not children. This is why I don’t like maturity models in whatever shape or form. And we’ve got a lot of those in our industry. We have maturity models about development practices, … Continue reading Here’s What’s Wrong With Maturity Models →

Look Before You Leap into Subscription Models

SaaS Marketing

Tobin Lehman — February 25, 2019 Follow @gonewnorth — February 25, 2019 There’s a lot of excitement in the technology space about taking what would’ve been a traditional product or project-based engagement and turning it into a subscription. Everyone falls in love with recurring revenue and the seeming ease of the sales process -and those … Continue reading Look Before You Leap into Subscription Models →