Category Archives: Digital Strategy

PacSun Co-CEO Alfred Chang Talks Search And Digital Strategy

PacSun Co-CEO Alfred Chang Talks Search And Digital Strategy by Laurie Sullivan  @lauriesullivan, April 11, 2022 Lifestyle brand Pacific Sunwear of California (PacSun) found creative ways to reach out to teenage and young adults online in a digital-first strategy focused on everything from livestream shopping and gaming, to buying pre-loved clothing items. The metaverse and … Continue reading PacSun Co-CEO Alfred Chang Talks Search And Digital Strategy

7 Ways to Improve Digital Experience for Employees

Dave Sutton December 15, 2021 Different experiences characterize the workplace, and these experiences are created by various workplace interactions that contribute to employee performance and productivity. In today’s world of work, employee experience is no longer limited to peer-to-peer or subordinate-to-boss interactions. It also extends to experiences created from connections with digital channels and workplace … Continue reading 7 Ways to Improve Digital Experience for Employees

Why Your Post-Pandemic Digital Strategy Should Include Live Video

Why Your Post-Pandemic Digital Strategy Should Include Live Video by Caitlin Fairchild , April 15, 2021 Livestreaming, often an afterthought of social media strategy, became the key to engagement and massive audience growth during the pandemic. In March 2020, hip-hop artists Timbaland and Swizz Beatz pitted their musical talents against one another on Instagram Live … Continue reading Why Your Post-Pandemic Digital Strategy Should Include Live Video