Tag Archives: Models

Cost-Per-Engagement? How Digital Advertising Models are Changing

by Marcelo Garcia Cisneros March 21, 2016 Follow @mgc75March 21, 2016 When it comes to running digital ads, the vocabulary can be incredibly confusing. Years ago this world was simple: You ran ads by cost-per-click or cost-per-impression. Now pricing options are different depending on the end goal of the ad. And then there are also … Continue reading Cost-Per-Engagement? How Digital Advertising Models are Changing

Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models

Data precedes DAA introduction of “AppChoices” consumer tool. Greg Sterling on October 26, 2014 The Digital Advertising Alliance (DAA), a consortium of online advertising trade groups, commissioned Zogby Analytics to survey mobile users about their attitudes toward mobile advertising. Zogby polled 1,015 adults, mostly about in-app advertising and related issues. At the highest level, the … Continue reading Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models