Category Archives: Diversity

Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort

Through Sponsor X initiative, Smartsheet gives non-profit their place on the McLaren team car. Chris Wood on April 4, 2022 Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, Sponsor X, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Instead, Smartsheet invited local Aussie non-profit … Continue reading Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort

Diversity is critical, but orgs can’t reap the full benefits without this

By Art Markman   February 20, 2022   It’s an obvious claim, but it’s worth stating: Organizations benefit from all kinds of diversity. A workforce that has people of different backgrounds with different experiences and types of training can better encourage conversations that bring to light hidden assumptions, leading to novel solutions to difficult problems. … Continue reading Diversity is critical, but orgs can’t reap the full benefits without this

Measuring diversity in advertising: A challenge of scale

The Geena Davis Institute for Gender in Media is partnering with creative analytics platform CreativeX to give brands the ability to measure representation across all their advertising content. Kim Davis on January 19, 2022 “The vast majority of people, when they look at ad content, say they don’t see themselves in it, they don’t see … Continue reading Measuring diversity in advertising: A challenge of scale

In Ad World, Diversity And Inclusion Have A Long Way To Go

In Ad World, Diversity And Inclusion Have A Long Way To Go by Maarten Albarda , Featured Contributor, November 12, 2021 On Oct. 18, the World Federation of Advertisers and research institute Kantar shared results of their joint project, “The Global Diversity and Inclusion Index.”  Using the U.K. All In Census as a blueprint, the … Continue reading In Ad World, Diversity And Inclusion Have A Long Way To Go

Promoting Diversity Through Recruiting Tools

Stacy Lee November 6, 2021 Today’s workforce expects more from their employer and company than just a salary. They want to be recognized as an individual – to have their value noticed through professional development opportunities, company recognition, and wide-ranging benefits that promote their personal wellbeing as an employee and individual. Above all else, more … Continue reading Promoting Diversity Through Recruiting Tools

Promoting Diversity Through Recruiting Tools

Stacy Lee November 6, 2021 Today’s workforce expects more from their employer and company than just a salary. They want to be recognized as an individual – to have their value noticed through professional development opportunities, company recognition, and wide-ranging benefits that promote their personal wellbeing as an employee and individual. Above all else, more … Continue reading Promoting Diversity Through Recruiting Tools

Diversity, Equality and Inclusion (DEI) in Business, Before & After the Pandemic

Amit Patel July 30, 2021 When it comes to diversity, equality and inclusion (DEI), where does your organization stand? Have you adequately put measures in place that account for differing backgrounds, perspectives and needs? If you’re like most organizations, these issues were likely on your radar prior to the global pandemic this past year, but … Continue reading Diversity, Equality and Inclusion (DEI) in Business, Before & After the Pandemic

Expand Your DEIB Strategy With Supplier Diversity

Zad El-Makkaoui July 30, 2021 At gothamCulture, we conduct bi-weekly internal meetings dedicated to discussions about Diversity, Equity, Inclusion, and Belonging (DEIB) and how to continuously embed them in our operations, services and work. One of our ongoing initiatives is to ensure the diversity of our network of partners and suppliers and the fair opportunities … Continue reading Expand Your DEIB Strategy With Supplier Diversity