Category Archives: Diversity

Why career diversity drives martech team success

Here’s how bringing together a wide range of career experiences leads to more innovative solutions and improved organizational outcomes. Steve Petersen on January 13, 2025   Diversity and inclusion in marketing can improve business outcomes. Just as assembling a team from different personal backgrounds yields positive outcomes, a team with diverse career backgrounds can benefit … Continue reading Why career diversity drives martech team success

Google pauses Gemini’s ability to generate people after overcorrecting for diversity in historical images

Google pauses Gemini’s ability to generate people after overcorrecting for diversity in historical images The AI tool produced images of Nazis and America’s Founding Fathers as people of color. Will Shanklin   Updated Fri, Feb 23, 2024 @JohnLu0x / X Google said Thursday it’s pausing its Gemini chatbot’s ability to generate people. The move comes … Continue reading Google pauses Gemini’s ability to generate people after overcorrecting for diversity in historical images

American Black consumers: More diverse, demanding and reachable than ever

The report uses Black Americans and not African Americans because it includes a growing number of immigrants and their children. Constantine von Hoffman on February 16, 2024  Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from … Continue reading American Black consumers: More diverse, demanding and reachable than ever

Asset Allocation in an Online World: Building a Diversified Portfolio

Asset Allocation in an Online World: Building a Diversified Portfolio Due / Nov 8, 2023   Portfolio diversification remains the cornerstone of sound investing. Today’s tech-driven and hyperconnected world provides approaches beyond traditional asset allocation. In the digital age, new tools and platforms offer investors unprecedented opportunities. Through greater access and information availability, investing has … Continue reading Asset Allocation in an Online World: Building a Diversified Portfolio

As the economy gets shakier, CEOs are increasingly prioritizing diversity in their talent pools

  By Laya Neelakandan April 26, 2023 With signs of a possible recession increasingly looming, it’s unclear how companies will adapt to the economic storm that may be headed their way. But for some CEOs, prioritizing diversity in their talent pool remains center stage for their success.   “No company would hire an executive who … Continue reading As the economy gets shakier, CEOs are increasingly prioritizing diversity in their talent pools

This is the real cost of cutting diversity programs

  By Misty Gaither February 28, 2023   With news of layoffs,  prolonged inflation, and the possibility of a recession, many business leaders are reexamining their strategies and prioritizing the most critical business initiatives. For many companies that means that  DEIB (Diversity, Equity, Inclusion, and Belonging) initiatives are threatened, signaling that these  efforts are still … Continue reading This is the real cost of cutting diversity programs

Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort

Through Sponsor X initiative, Smartsheet gives non-profit their place on the McLaren team car. Chris Wood on April 4, 2022 Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, Sponsor X, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Instead, Smartsheet invited local Aussie non-profit … Continue reading Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort

Diversity is critical, but orgs can’t reap the full benefits without this

By Art Markman   February 20, 2022   It’s an obvious claim, but it’s worth stating: Organizations benefit from all kinds of diversity. A workforce that has people of different backgrounds with different experiences and types of training can better encourage conversations that bring to light hidden assumptions, leading to novel solutions to difficult problems. … Continue reading Diversity is critical, but orgs can’t reap the full benefits without this