What Albertsons Media Collective Means For Performance by Laurie Sullivan , Staff Writer, September 11, 2025 Albertsons Companies — the parent company of Safeway, Vons, and other retail brands as well as Albertsons Media Collective (AMC), the company’s retail media business — became the first retailer to deploy Google Cloud’s Conversational Commerce agent, an artificial intelligence (AI) shopping … Continue reading What Albertsons Media Collective Means For Performance
Performance-Driven M&A Deals Turning Hot by Laurie Sullivan , Staff Writer @lauriesullivan, June 10, 2025 Demand for scalable, data-led solutions has driven a 20% rise in performance-related deals and a 196% increase in median deals during the past decade, according to WY Partners, a UK-based media and technology advisory firm. The company combined data from its … Continue reading Performance-Driven M&A Deals Turning Hot
How To Stop Diminishing Returns In Performance Media by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2025 Ad fatigue, competition, and platform changes are making it more difficult to sustain performance. Taboola, a performance marketing company, released a report with Qualtrics, an experience management company, that explores key factors behind diminishing returns in paid social, … Continue reading How To Stop Diminishing Returns In Performance Media
February 28, 2025 Why kindness is the key to high performance at work BY Next Big Idea Club Graham Allcott has written six books, including the global bestseller How to Be a Productivity Ninja. He is the founder of Think Productive and has privately coached prominent international business leaders. What’s the big idea? Kindness, empathy, and psychological … Continue reading Why kindness is the key to high performance at work
Learn how to build and test hypotheses to bolster a scientific approach to performance testing. Jeanne Jennings on January 2, 2025 There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is helpful with this, of course, but it’s non-technical expertise that really makes a difference. I … Continue reading Applying scientific method to performance
As B2B marketers face budget constraints, Integrate introduces some new AI-driven capabilities for demand and campaign management. Kim Davis on January 30, 2024 Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The center is intended to accelerate and optimize marketing decision-making. The driver behind the innovation … Continue reading Integrate launches new Performance Center
By Elaine Mak November 24, 2023 In a high-growth company, every executive is focused on performance. When companies achieve their financial goals, there is often a well-deserved and collective victory lap to celebrate hard work and a job well done. But more often than not, these victories were made up of something far more … Continue reading Is performance part of your company’s DNA?
The ‘P’ In Performance Is Pronounced ‘Mobile’ by Laurie Sullivan , Staff Writer @lauriesullivan, September 26, 2023 One of the most important lessons from challenging economic times in the past is determining the perfect media mix to keep strategies afloat. Recovery is a difficult process and risk can explode in directions that many marketers cannot begin … Continue reading The ‘P’ In Performance Is Pronounced ‘Mobile’
Learn some of the ways to optimize automated campaigns like Performance Max. Optmyzr on August 25, 2022 Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) … Continue reading How to control Performance Max campaigns
Riley Steinbach November 3, 2021 Performance management is changing with the evolving workforces, work structures, and new technologies. If organizations are committed to developing their talent, then adapting to the current world of work is imperative. Here are some of the biggest trends in performance management so you can stay up to date with current … Continue reading Performance Management Trends to Watch Out For
