Jake JeffriesMay 20, 2015 We are slowly creeping towards the summer sun and our beloved holiday season. No matter how much you love your job there is nothing nicer than turning on your out of office email reply and going off to sit back and relax. As a generation we seem to be holidaying more … Continue reading The Grand Budapest Mobile Hotel
Sanjay AroraMay 19, 2015 As smartphones have become an integral part of our daily lives, their impact on commerce – both digital and physical – has been substantial. Today’s shoppers not only save time by using their mobile devices to browse and shop online, but they also use their phones to compare prices and product … Continue reading How To Increase Conversions with Mobile Search
Navneet KaushalMay 17, 2015 Do you know 80% people use mobile for searching and 50% of local searches are carried out on smartphones? We all are familiar with the roll out of “Mobilegeddon” and also of the fact that non-friendly mobile websites will be clobbered. Hence, to survive in the cut-throat competition it has become … Continue reading 10 Steps To Google Mobile Friendly Site (Infographic)
Report finds that 75 percent of calls to businesses come from smartphones. Greg Sterling on May 15, 2015 A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates while clicks top out at 1 to 2 percent. That’s according to a … Continue reading Report: Calls Have 30 To 50 Percent Conversion Rates, Most Come From Mobile
Andrew GazdeckiMay 11, 2015 Let’s talk about refrigerator magnets. I’m in the kitchen considering my sad spread of questionable leftovers when I notice the phone number for Thai delivery on the freezer door right before me. Done. Now let’s talk about bookmarks. Like many, I get my news online, and once I found a couple … Continue reading 22 SMB Industries Cashing in on Mobile Marketing
Google research finds only 53 percent of PC video advertising is viewable. Greg Sterling on May 11, 2015 Last December Google released research that showed 56 percent of online display ads weren’t ever seen. This startling finding was generally consistent with older studies (e.g., comScore) that showed a large percentage of online ads were not being seen. Advertisers were still … Continue reading Mobile Video Ad “Viewability” Beats Desktop By 30 Points
As more consumers turn to their phones to make buying decisions, retailers need to move beyond just offering a mobile app, believes columnist Allan Haims. Allan Haims on May 8, 2015 Despite the onslaught of e-commerce options, the bulk of consumer retail transactions still occurs in physical stores. As a result, retail marketing teams tasked … Continue reading Retailer Mobile Strategies Start With Driving In-Store Sales
Bill FaethMay 8, 2015 Are Your Readers Able to Actually Read Your Digital Content? U.S. Internet users spend 52 percent of their time online consuming media on mobile applications, reports a 2014 white paper by comScore. Mobile web and apps combine to represent 60 percent of all Internet time. Conversion rates are nearly six times … Continue reading 3 Optimization Tips for Mobile Sites, Blogs and Newsletters
Chris HortonMay 6, 2015 If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Moreover, I believe the evidence … Continue reading Why Your Brand Should Invest In Mobile Video Advertising
Leaders on both the buy and sell sides express optimism for a mobile advertising future that puts long-term user experience on the priority list. Ginny Marvin on May 4, 2015 Advertiser demand for display mobile ad inventory is finally catching up with consumer habits. Display ad spending on mobile is expected reach parity with desktop this … Continue reading Mobile Ad Experiences Are Often Terrible: Here’s Why There’s Hope
