Jake JeffriesWe are slowly creeping towards the summer sun and our beloved holiday season.
No matter how much you love your job there is nothing nicer than turning on your out of office email reply and going off to sit back and relax.
As a generation we seem to be holidaying more than ever, with improvements in transport and the ease at which we can continent hop, the travel and hotel sector is on the rise.
The millennial generation seem to have fully embraced and love the idea of travel, with a weekend getaway here and a week vacation there – the millennials are really collecting up quite an impressive national stamp collection on their passports.
However how can a hotelier cash in on this rise of holiday makers – young and old?
Research seems to suggest that a busy hotel has half of its total reservations made up by loyalty programme members, meaning that they have a regular customer base that they want to try and keep hold of and keep in contact with. (Software Advice)
When it comes to holiday making, the service and experience is everything, but its that personal touch that stands you out from the rest.
People want to feel appreciated and special which is probably why SMS loyalty programmes are on the up. The mobile phone is a convenient way to communicate and a personal one.
With SMS marketing, the open and response rates are fantastic, untouchable by any other marketing medium and a real win win for all parties.
With the meteoric rise in the importance and use of our smartphones, it is no wonder that brands and businesses from around the world have stepped up their mobile marketing game.
SMS loyalty programmes and mobile marketing schemes are beginning to become the norm in the business world and it seems that hotels and the travel sector are reaping in the rewards.
Source: Text Marketer
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