By William Comcowich, Published November 7, 2014
By now, most marketers can identify the major influencers in their industry. Big names include Lee Odden, Guy Kawasaki, Brian Solis, Chris Brogan, Seth Godin, Neil Patel, Heidi Cohen, etc.
These marketing influencers have earned their enviable reputations by freely sharing their original and valuable insights. As a result, each boasts tens of thousands of followers.
Many of their followers contact them to retweet their article or write about their brand. Competition is fierce to get noticed by the major marketing influencers.
Fortunately, there are plenty of other great marketers and writers who have built loyal followings for their work. Over the years, CyberAlert has assembled a sizeable library of marketing content for its weekly newsletter, Media Monitoring News. We pulled some of the best articles and identified the authors behind them to put together a list of 10 marketing influencers who may be lesser known — but are equally admirable. Click on the influencer’s name to visit his/her Twitter profile.
Farnworth has produced some remarkably good articles for Copyblogger on native advertising, copywriting and SEO. One of our favorites is 12 Examples of Native Ads (and Why They Work).
2. Ginny Soskey
A staff writer for HubSpot, Soskey offers solid writing and blogging advice. Articles like Your Essential Proofreading Checklist: 10 Things You Can’t Forget are useful resources for anyone who writes for PR, marketing or social media.
Carrie Morgan is a sharp PR practitioner who shares her insights on the latest trends in SEO, social media, and blogging. Morgan’s post Five Ways PR Pros Can Help Clients Benefit from Yesterday’s Google Panda 4.0 Update is an example of her guidance on applying new trends to PR and marketing.
Last year, Owyang introduced an emerging economic landscape: the collaborative economy. His input on the new business model was critical to help companies transform the way they market products, services and marketplaces.
Another predictor of trends in content marketing and marketing, DeMers frequently contributes to Forbes with articles like The Top 7 Online Marketing Trends That Will Dominate 2014 and How to Double Your Content Marketing ROI in 2014.
CyberAlert has featured several of Erin’s articles on our blog, including How NOT to Cause Marketing Content Fatigue. Erin has also written in-depth pieces on other blogs like Muck Rack, Content Marketing Institute and MarketingProfs.
Cooper knows her way around social media and has produced the comprehensive guides to prove it (like Why You Should Share Your Blog Post More Than Once on Social Media: The Case for Reposting Content).
8. Kevan Lee
King of the long-form content for Buffer, Lee writes brilliant all-inclusive articles that cover topics in content marketing and social media writing. Some of our favorites include The Big List of 189 Words That Convert and How to Share Old Blog Posts on Social Media.
9. Jamie Turner
One of our go-to influencers on all things media monitoring and measurement, Turner fills his 60 Second Marketer blog with tips on social media, marketing and measurement. We frequently reference An In-Depth Guide on How to Calculate the ROI of a Social Media Campaign.
10. Pratik Dholakiya
Dholakiya’s guidance in blogging and SEO has been featured in Forbes, Moz, Search Engine Journal and other reputable industry blogs. We’re fans of A Comprehensive Guide to Working with Influential Bloggers.
Which influential marketers do you think belong on the list? Tell us in the comments below.
This article originally appeared in the CyberAlert Blog.