Looking for the best apps to serve your needs as a marketer? Columnist Aaron Strout rounds up his top picks for personal productivity, travel and more. Aaron Strout on April 30, 2015 During the last two years, I’ve annually dedicated one of the 12 mobile marketing articles I write for Marketing Land to covering some … Continue reading Top 20 Most Useful Mobile Business Apps For 2015
Kelly AyresApril 29, 2015 Don’t panic—Google’s upcoming algorithm won’t hurt your digital presence or business objectives. After all, you have a fully optimized mobile site that is perfected for user experience on the go, right? The truth is, a lot of businesses are behind on this important development, and in the eleventh hour, many are … Continue reading Your Guide to Google’s Mobile Algorithm Update: How To Avoid a Traffic Tumble
Jomer GregorioApril 28, 2015 Everywhere you go and in almost every place in the globe, you could see people hunched over a smartphone or a gadget. The world has really gone mobile. Who can blame them? With a smartphone that has the capability of a personal computer, almost every transaction can now be done online … Continue reading 8 Interesting Facts About Mobile SEO (Infographic)
Erin SaginApril 27, 2015 This year, the number of global mobile device users officially surpassed desktop users. Pretty exciting, huh? Welp, not necessarily for us paid search marketers… …unfortunately, this graph shows the devastating truth: the average PPC advertiser is seeing significantly lower search conversion rates on mobile devices than tablets or desktops. Given these … Continue reading Tackling the 3 Biggest Mobile Advertising Mistakes in Your PPC Account
Vebeka GuessApril 25, 2015 Video drives brand engagement and conversion and is a key part of any digital marketing strategy. However, in most cases, organizations find it challenging to deliver optimal video experiences to mobile devices, or are not delivering video at all to their mobile sites and apps. Yet, according to the most recent … Continue reading Are Your Videos Ready for the Mobile Majority?
As mobile goes front and center with call analytics, columnist Bill Dinan urges marketers not to ignore other media channels like social and video. Bill Dinan on April 24, 2015 Mobile has dominated much of the current conversation surrounding call analytics, and a recent consumer survey from the Local Search Association bolstered that trend. But … Continue reading Mobile Fanatics: Where Social, Video And Calls Intersect
Steve MastersApril 24, 2015 Google’s infamous Mobilegeddon has arrived (April 21, 2015). You mean you haven’t heard about it? It’s big news for every website owner who cares about being found in search. In its February 26th announcement, Google Webmaster Tools (GWT) explained its plans to roll out an algorithm update that would favour mobile-friendly … Continue reading #Mobilegeddon Is Here – Is Your Website Mobile Friendly?
Rebekah RichardsApril 22, 2015 Do you struggle to keep up with all of Google’s algorithm updates? You’re not alone. Every time you make an update to your website to adhere to Google’s guidelines, it seems like something new happens, and you’re back to the drawing board. This never-ending game isn’t meant to frustrate you or … Continue reading Want High Growth? Your Website Must Be Mobile Friendly!
Joel SolomonApril 21, 2015 The Mountain View, California, search giant announced back in February 2015, that they were looking at making the mobile user and their experience a priority. Here, we’ve answered a few common questions about the update, and given you some tips on how to best prepare your website for it. What is … Continue reading All About the Google Mobile Algorithm Update and How to Prepare
Neha BawaApril 18, 2015 There’s nothing like a looming Google penalty to get everyone sitting up in their chairs with their eyes wide open. How long have we been telling you about the importance of responsive websites? How long, I ask you? But have you listened? Noooooo. When Google sent out warnings to webmasters in … Continue reading Mobile Responsiveness and the Google Penalty
