Matthew SantosJune 8, 2015 The world is quickly shifting into a mobile habitat, and if you haven’t invested into building a mobile version of your site yet, I’ll tell you who has, your competition. All of your mobile visitors are being swept from right under your feet, and you didn’t even know it. Here’s a … Continue reading 5 Ways Your Site is Craving an Immediate Mobile Makeover
Want to know the key mobile statistics that will help you become a better marketer? Columnist Aaron Strout digs into the numbers that matter. Aaron Strout on June 8, 2015 Once a year, I like to do a quick dive into some key mobile statistics that marketers should care about. We could easily explore more … Continue reading 13 Mobile Marketing Stats You Need To Know
Nathan RobersonMay 29, 2015 It isn’t surprising to most who work in the world of search engine optimization to hear that Google is yet again creating or updating an algorithm that will surely throw things off track for website owners, developers, and content writers giving it their all to keep up with the pace. In … Continue reading How To Optimize Your Website for Mobile in The Wake of “Mobilegeddon” (Infographic)
Jess HallMay 28, 2015 Last month, Google updated its algorithm to make its search results friendlier to smartphone users. We knew those changes were coming; mobile search is more prevalent than desktop, and it’s much more likely to result in sales for online businesses. In fact, we’ve been blogging about the importance of responsive website … Continue reading Was Your Site Hit By Google’s New Mobile-Friendly Algorithm? Use This Quick Guide to Recover and Prepare for the Future of Mobile Search
Laurie Sullivan @lauriesullivan, (May 28, 2015) A growing need to track performance in mobile applications prompted Google to build out a tool that tracks metrics, and sign on partners to support the move. The company announced Google Analytics for Apps Thursday at its annual I/O conference. The tool provides greater transparency into the effectiveness of … Continue reading Google Delivers On Need To Track Mobile Metrics, Performance (DD)
Jeff CoveneyMay 27, 2015 According to Internet Retailer, “60% of mobile consumers use their mobile device as a primary or exclusive internet source.” Google recently reported that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Google is also beginning to give more SEO weight … Continue reading Are Your Landing Pages Built For Mobile? [Infographic]
Jennifer MadisonMay 27, 2015 Did you know that nearly 87% of Facebook’s monthly active users visited from mobile devices last quarter? That’s 1.25 billion people. Unsurprisingly, mobile now accounts for 73% of Facebook ad revenue. As consumers continue their shift to mobile, savvy advertisers are upping their game with captivating mobile Page Post ads. However, … Continue reading 6 Creative Best Practices for Mobile Page Post Ads
by Sebastien Boyer May 26th, 2015 Source Over the last decade, the evolution of mobile phones has been so fast paced that this device has replaced a lot of gadgets in our lives. A case in point is that it has actually supplanted the GPS units (Global Positioning system) which were mostly used … Continue reading How To Use Mobile Geo-location Successfully To Reach Your Target Audience
Matthew MontoyaMay 25, 2015 In Steven Spielberg’s masterpiece Jaws, a killer shark threatens a small Cape Cod burg. This menacing beast was so scary that children — and some adults — of my generation wouldn’t swim in the ocean (I wouldn’t even swim in a pool) for years. One of the things that made Jaws … Continue reading The Easiest Thing You Can Do To Get More Email Opens On Mobile
David WilsonMay 23, 2015 Studies report that the health care industry boasts one of the highest overall email open rates of 26.2%. However, it has one of the lowest mobile email open rates of 20.65%. And with 66% of all emails now being opened on mobile devices, it’s important to address this issue. One obvious … Continue reading Creating Mobile Email That Works
