by Dave Charest January 28, 2016 Follow @DaveCharestJanuary 28, 2016 I screwed up. Back during my consulting days, I met a potential client at a party hosted by a mutual friend. We spent part of the evening talking about a marketing initiative she was trying to get off the ground. We agreed to get in … Continue reading A Common Mistake Costing You Repeat Business (And How to Fix It)
by Jacob Shriar January 16, 2016 Follow @jacobshriarJanuary 16, 2016 Every employee has a desire to do great work. Companies need to create an environment where employees can achieve great work. Like so many other processes, companies have great intentions but the way they go about them is all wrong. Most companies focus on improving … Continue reading The Biggest Performance Management Mistake
by Bob Hutchins December 22, 2015 Follow @BobhutchinsDecember 22, 2015 Remember Southwest Airline’s old “Wanna Get Away?” commercials? The ones that perfectly captured life’s most-embarrassing moments in a way that put your insides in knots? In the TV spots, those embarrassing situations, as cringe-worthy as they could be, were at least limited to a small, … Continue reading Lessons from Steve Harvey & His Big Miss Universe Mistake
Jennifer HanfordSeptember 16, 2015 One of my sons was playing a game on his iPad the other day and it had a catchy little tune. It turns out that this song, which is called, “Dumb Ways to Die,” originally started out as an Australian public service announcement campaign. In a nutshell, the original campaign video … Continue reading You Made a Social Media Mistake? 5 Things NOT to Do
Samantha CollierMay 29, 2015 The term digital marketing can make even the most experienced entrepreneur own roll their eyes in shame. They know they need to connect with their clients and leads but aren’t sure how to get started. Did you know that advertising on Facebook increases the number of qualified leads walking in the … Continue reading Not Defining Your Social Strategy Is A Mistake
Dorien Morin-van DamMarch 14, 2015 25 Steps To Take, Starting Now, To Avoid The Biggest Email Marketing Mistake I Ever Made! Ha! I am doing it. I am about to put down on paper the BIGGEST mistake I made in all of my marketing and it’s right there in the title: I made a huge … Continue reading My Big Email Marketing Blooper And How To Avoid This Giant Mistake
Madeline BoehmerJanuary 10, 2015 Since starting in the marketing department here at SheerID, I spend a lot of time on social media, keeping tabs on everything going and communicating with others. While I find it fascinating to watch what’s trending, I have also found it interesting to watch how most companies are trying to make … Continue reading Top 5 Ways to Avoid Making a Rookie Social Media Mistake
Jason Dea December 17, 2014 What is the number 1 biggest mistake in eCommerce marketing and lead generation? Using website copy that your customers don’t understand. Confusing web copy is something that most people can relate to, small business owner or not. We’ve all come across advertisements or websites that were difficult to read and made … Continue reading Are You Making the Number 1 Biggest Mistake in eCommerce Marketing?
James Clear December 17, 2014 So often, we make the mistake of believing that sticking to good habits is an all-or-nothing game. (I say “we” because I’ve been there before as well.) We assume that if we slip up on our diet, then we have ruined the whole thing. We act like missing one … Continue reading Avoid the Second Mistake
Dan Smith December 15, 2014 If you’ve read my past posts here on Business2Community.com, I’m sure it’s clear I have a strong focus on content. Able to be incorporated into – and have a positive impact on – any business activity, I’ve focused every SEO strategy I’ve been involved in during my decade in the industry … Continue reading Struggling To Secure Guest Blogging Spots? Chances Are You’re Making This One Mistake
