Category Archives: Smart Business Tips

How Small Businesses Can Benefit from Voice Search and User Experience

Nishadha Silva — January 25, 2018 Follow @rumblinglankan — January 25, 2018 JuralMin / Pixabay Recently my CEO shared a nice thought provoking article titled law of sh*tty click-through rates. It was a great article with a lot of great insights. The main point the article highlights is that over time all marketing strategies result … Continue reading How Small Businesses Can Benefit from Voice Search and User Experience

This is the Time of Year for Small Business Customer Information Capture

John Oechsle — December 15, 2017 Follow @hjoech — December 15, 2017 With increased demand, traffic, customer interaction and sales (hopefully!) this holiday season comes a cascade of opportunity for invaluable customer information capture. This is a truly special time of year—and that holiday magic certainly extends to the small business world. Starting with Black … Continue reading This is the Time of Year for Small Business Customer Information Capture

Small Businesses Prefer Facebook Over Adwords

By Disha Dinesh November 29th, 2017   80% of US Small Business Owners Consider Facebook the Best Platform for MarketingClick To Tweet In March, G2 Crowd surveyed owners and executives of US small businesses and what they found was surprising. G2 Crowd found that small businesses prioritized marketing, despite being hard-pressed for financial resources. Out of … Continue reading Small Businesses Prefer Facebook Over Adwords

How to Gear Up For a Successful Small Business Saturday

Kaitlyn Hammond — October 31, 2017 — October 31, 2017 70154 / Pixabay American Express started Small Business Saturday in 2010 to encourage American consumers to buy from mom-and-pop stores rather than the huge box-stores and the ubiquitous online sites. It falls on the Saturday following Thanksgiving (Nov. 25, 2017), and you should be preparing … Continue reading How to Gear Up For a Successful Small Business Saturday

Small Business Owners Can Shift Marketing Approach During Summer Months

David Kiger — June 8, 2017 Follow @davidkiger— June 8, 2017 Stevebidmead / Pixabay Summertime has arrived (even if the calendar says it starts June 20) and with the warmer temperatures comes time off and vacation plans for many of us. It can also be an active time for small business owners, and summer activity … Continue reading Small Business Owners Can Shift Marketing Approach During Summer Months