Category Archives: Ad Blockers

Google’s Ad Blocking And Funding Choices — What It Means For Online Advertising

Google’s Ad Blocking And Funding Choices — What It Means For Online Advertising by Martin Kratky-Katz , Op-Ed Contributor, June 22, 2017 I have spent the last two years fighting in the ad-blocking trenches, so have fielded many questions about Google’s recent announcement and what it means for publishers and ad blocking in the industry … Continue reading Google’s Ad Blocking And Funding Choices — What It Means For Online Advertising

6 Marketers That Can Help Ad Block-Proof Your Online Media Strategy

Mark Miller — June 9, 2017 Follow @MMtwopointfive— June 9, 2017 If you pay for online advertising, odds are good that at least some of your ads have been automatically removed from the screen of your target audience by a technology called ad blocking. As advertising recruiters, we’ve watched this rapidly-growing trend transform the digital … Continue reading 6 Marketers That Can Help Ad Block-Proof Your Online Media Strategy

Study: Full-page interstitials alienate users, send them racing for the X-it

However, opt-in, contextually relevant video saw positive response from users. Greg Sterling on October 18, 2016   Various studies appear to show that people don’t like interstitial ads. Google wants to ban most interstitials following a search click. And a recent “neuroscience” study from MediaBrix and Neurons Inc. comes to a similar conclusion. The companies … Continue reading Study: Full-page interstitials alienate users, send them racing for the X-it

SEO vs. Ad Blocking

by On Yavin Follow @on_yavinOctober 11, 2016 Sea Changes in Marketing Communication In a way, managing the marketing aspects of a business has always been a major battle for business owners and managers. From the dawn of time to the modern era, the main roadmap for the majority of businesses has remained roughly the same: … Continue reading SEO vs. Ad Blocking