When algorithms hide your campaign levers, tracking true impact gets tricky. At the MarTech Conference, we discussed how to regain visibility and drive growth. By MarTechBot Published on September 14, 2026 The reality of managing performance right now is that the familiar levers are disappearing. Marketers used to choose precise audiences, adjust manual bids, … Continue reading The AI performance shake-up: What’s really driving results across channels now
Hyundai Applies AI To Curated Videos To Drive Performance by Laurie Sullivan , Staff Writer, June 26, 2026 When Hyundai went looking for high-intent auto shoppers, it found a solution to lower costs by working with AI models and something a little technical known as cloud-based, known as containerization, which take ad buying into the … Continue reading Hyundai Applies AI To Curated Videos To Drive Performance
Consumers are more willing to trade data for better recommendations, but they are very clear about what the red lines are. By Constantine von Hoffman Published on March 24, 2026 Last updated on March 25, 2026 Consumers are still concerned about privacy, but they are getting more comfortable trading data for better … Continue reading Why AI personalization comes with strict limits
Performance Forced By Agentic To Take New Ride Through Funnel by Laurie Sullivan , Staff Writer, January 12, 2026 Marketers and technologists have spent years developing omnichannel strategies, only for AI to change everything. As many have pointed out, autonomous agents don’t browse sites they find the products and make the purchase. It’s changing performance … Continue reading Performance Forced By Agentic To Take New Ride Through Funnel
