Small Business Marketing Mistakes Are Everywhere…
In a recent survey, 88% of Small Business Owners Reported Making A Critical Marketing Mistake… are you doing the same thing?
I can’t tell you how often I find mistake after mistake when it comes to small businesses marketing.
Sometimes the mistakes are obvious. For example, not having a marketing plan at all.
Sometimes the mistakes are found in the strategy. One example, not focusing advertisements on the most profitable types of customers.
Sometimes the mistakes are from a lack of information… like not having your customer avatar identified correctly.
Another mistake small businesses make is not tracking the marketing data.
This drives me crazy…
I just don’t understand how a small business owner can commit to spending money on an advertisement… and not track the results in some way. After the advertisement runs, how do you know if it worked?
This can be an honest mistake… like forgetting the tracking code. But more often than not, it’s just business marketing laziness.
This brings me to the biggest mistake I see over and over again…
Recently, it was confirmed by an article I found published in the Dubai Chronicle.
In this article they cited an amazing statistic.
It’s a stat that I needed to share with you.
Over 3,000 business owners were surveyed and 88% reported they were the primary business marketer.
Think about it… 2,640 of the 3,000 business reported the owner was the primary marketer. That means you have no one to help share the heavy load of marketing.
Why? Simply, lack of staff.
This survey exposed a critical mistake.
The Mistake? 88% of Small business owners are their primary marketer.
Why is this a mistake?
Think about it for a moment… when you’re a small business owner, you’re constantly pulled in 500 different directions. You’re dealing with taxes, licenses, accounting issues. You probably do billing and collections, and deal with unhappy customers.
I know you have employee issues, payroll, audits, you higher, you fire, and you deal with the ever-changing government regulations.
But that’s not all…
You oversee the production and delivery of your product or service. If you have a manufacturing facility… you’re overseeing the plant, property, equipment, and it’s operations… not to mentioned you do supplies ordering, shipping, tracking…
I’m exhausted just thinking about it all.
But here’s the problem… did you notice what’s missing from the endless list of things business owners need to do?
As a small business owner, you wear a ton of hats… you have to take care of the stuff your employees can’t or won’t do.
If all you did 8 hours a day was marketing, there’s nothing wrong with that.
But the fact you have thousands of other things to take care of… means your time is limited. And that means your marketing efforts take a back seat to everything else.
And That’s the BIGGEST MISTAKE A BUSINESS OWNER CAN MAKE.
Let me say that again.
The biggest mistake a business owner can make is letting marketing take a backseat to everything else in the business.
I see marketing as the engine of the business.
Without marketing, you don’t have customers, sales, or the need for a product. Marketing is the most critical part of every business, small and large… old and new.
Don’t let your marketing suffer.
So what do you do?
The Easy Way To Fix The Small Business Marketing Problem
Most small business owners suffer from marketing overload.
You’re running advertisements, attending conferences and industry events. You’re also working on social media, Facebook, Pinterest, Google+, Twitter, Instagram, Snapchat.
You’re also thinking about on email marketing, mobile marketing, off-line marketing.
Where do you start, what do you do?
Let me make this simple.
Spend 2 minutes thinking about your customers… Where do they spend time online?
If you know your customers are on Facebook, forget everything else and focus for a few months on Facebook.
Schedule time to sit down and use it, learn about it. Do a few promoted posts, buy some advertisements. Figure it out and focus on it. Then develop one part of your marketing system around Facebook, and hand that off to a trusted employee to take it over.
Then focus on the next resource.
Maybe Email marketing or Mobile marketing is an area you want to focus on… heck, everyone has a smartphone in their hand right…
So start focusing on easy ways to do mobile marketing.
Spend 30 minutes doing some research, develop a simple strategy… and then take action!
It’s the only way you’re going to get your marketing engine revving… and stop making the mistake of being the only marketing person in the business.
By the way, I’m biased, but I think mobile marketing is the easiest and cheapest way to reach your customers and prospects. If you want a simple place to start, check out the free report I put together: “The Ultimate Guide To Mobile Marketing” download it free using this link.
Remember, if you’re marketing your small business, consider adding a mobile marketing arrow to your Quiver. Mobile marketing is easy to set up, simple to use, and incredibly effective. Best of all, you can develop your marketing strategy, tee up the advertisements… and then have time to focus on the million other things you need to get done!Business & Finance Articles on Business 2 Community