by Rachel Clapp Miller Follow @ContentRachelOctober 3, 2016 We talk a lot about the importance of articulating differentatiation in the sales process. Even the greenest sales reps know they need a way to explain why their solution is different. Still, even if they have the best product on the market, many sales organizations struggle with … Continue reading Beating the Competition: The Mistake Your Organization is Making
by Melanie GreenSeptember 29, 2016 Even if you think you’re doing everything right to grow your business, there’s one mistake most businesses make and don’t even think about it. They don’t return emails. Whether they’re unsolicited emails or offers you’re not interested in, ignoring emails can make you seem less than professional. Plus, you’ll miss … Continue reading The #1 Business Mistake You’re Making
by John Nemo April 22, 2016 Follow @JohnNemoPRApril 22, 2016 If you’re among the many professionals making this mistake on LinkedIn, it’s costing you countless potential clients and new business. Here’s how to fix it. To this day, it kills me. I can’t believe I’d been making what now, in retrospect, seems like such a … Continue reading The Massive Mistake You Didn’t Realize You’re Making on LinkedIn
by Personal Branding Blog April 17, 2016April 17, 2016 If you’ve ever been to an interview, then you’ll know how difficult it can be to tell a hiring manager about a time you made a mistake, and that’s exactly why so many of them will ask it. It takes you outside of the environment that … Continue reading How To Answer ‘Tell Me A Time That You Made A Mistake?’
by Brian Mikes April 13, 2016 Follow @betwextApril 13, 2016 Small Business Marketing Mistakes Are Everywhere… In a recent survey, 88% of Small Business Owners Reported Making A Critical Marketing Mistake… are you doing the same thing? I can’t tell you how often I find mistake after mistake when it comes to small businesses marketing. … Continue reading Did You Know 2,640 Small Business Owners Admitted to This Marketing Mistake… Are You Making It Too?
by Dave Charest January 28, 2016 Follow @DaveCharestJanuary 28, 2016 I screwed up. Back during my consulting days, I met a potential client at a party hosted by a mutual friend. We spent part of the evening talking about a marketing initiative she was trying to get off the ground. We agreed to get in … Continue reading A Common Mistake Costing You Repeat Business (And How to Fix It)
by Jacob Shriar January 16, 2016 Follow @jacobshriarJanuary 16, 2016 Every employee has a desire to do great work. Companies need to create an environment where employees can achieve great work. Like so many other processes, companies have great intentions but the way they go about them is all wrong. Most companies focus on improving … Continue reading The Biggest Performance Management Mistake
by Bob Hutchins December 22, 2015 Follow @BobhutchinsDecember 22, 2015 Remember Southwest Airline’s old “Wanna Get Away?” commercials? The ones that perfectly captured life’s most-embarrassing moments in a way that put your insides in knots? In the TV spots, those embarrassing situations, as cringe-worthy as they could be, were at least limited to a small, … Continue reading Lessons from Steve Harvey & His Big Miss Universe Mistake
Jennifer HanfordSeptember 16, 2015 One of my sons was playing a game on his iPad the other day and it had a catchy little tune. It turns out that this song, which is called, “Dumb Ways to Die,” originally started out as an Australian public service announcement campaign. In a nutshell, the original campaign video … Continue reading You Made a Social Media Mistake? 5 Things NOT to Do
Samantha CollierMay 29, 2015 The term digital marketing can make even the most experienced entrepreneur own roll their eyes in shame. They know they need to connect with their clients and leads but aren’t sure how to get started. Did you know that advertising on Facebook increases the number of qualified leads walking in the … Continue reading Not Defining Your Social Strategy Is A Mistake
