Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge. Glenn Gabe on July 29, 2016 at 1:15 pm Google Search Console (GSC) is powerful and provides a boatload of … Continue reading How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
by Craig Scribner July 25, 2016 Follow @craig_scribnerJuly 25, 2016 Picture a Thousand Words (i.e., Make a Chart) Adobe Analytics clients are genuinely surprised to learn how far off the mark their own reports have strayed. SAINT Classification technology isn’t rocket science—anyone who has used a Pivot table or a Lookup function in Excel is … Continue reading SAINT Myth No. 1: Classification Reports Always Mean What They Say
Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue. Sean Zinsmeister on June 27, 2016 at 12:46 pm As big data increasingly becomes more accessible, marketers are looking for ways to make it more scalable and actionable in order to better … Continue reading What does intent data mean for the data-driven marketer?
by Keisha James June 24, 2016June 24, 2016 What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to market products and services on the web, on mobile devices and other digital platforms to reach consumers. You could just build a … Continue reading Digital Marketing Doesn’t Just Mean Make A Website
If automatic biometric, device, and behavioral logins become as commonplace as social logins, marketers will have to up their game. Barry Levine on June 1, 2016 To marketers, logged-in users are the online equivalents of gold. They have definitive user profiles, even if their real-life identities are sometimes anonymized as they work their ways across the … Continue reading What will “frictionless logins” mean for digital marketing?
by Keith Reinhardt April 27, 2016 Follow @FreshAddressApril 27, 2016 You might think your email list is clean if your last email campaign didn’t generate any hard bounces.. Well, that’s a start. But a “clean” email list is more than one that has correctly formatted addresses, and “cleaning a list” involves much more than just … Continue reading Email List Hygiene: What Does Clean Really Mean?
by Kenneth McLoughlin April 7, 2016April 7, 2016 INTRODUCTION: Social Media has brought an age where anybody can tell the entire world about anything. With great power comes great responsibility that oftentimes social posters don’t really consider. In the past 10 years, the onset of social media has brought two dynamics to consumers that have … Continue reading What Online Haters Mean to Your Business
by Jonny Rosen March 27, 2016 Follow @ohjonnyMarch 27, 2016 How many times have you or someone you know replied to a post on Facebook with, “I wish there could be a LOVE button for this!” Or maybe, when you read about something sad that’s happened to a friend or you want to react to … Continue reading Facebook Emotion Buttons: What Do They Mean for Your Marketing Strategy?
by Keely Bailey March 17, 2016March 17, 2016 When it comes to marketing software, many small businesses dismiss the idea as something too expensive, too complex, and too much the exclusive province of major global companies. However, nothing could be further from the truth: 21st-century marketing automation software is affordable, versatile, and can provide a … Continue reading Small Business Doesn’t Have to Mean Horse and Buggy
by Jaja Maranan February 23, 2016 Follow @SoutherlyCommsFebruary 23, 2016 Last week, Facebook announced that it would make its Instant Articles feature available to all publishers in April 2016. So, if you’re a publisher, what does it mean for you? How many times have you been browsing on the Facebook app, seen a link to … Continue reading Facebook Instant Articles: What Is It and What Does It Mean for Content Marketers?
