Arthur GermainThe folks at CompanyFolders have created a great infographic detailing “The Recipe for a Perfect Logo” (below). I like the way it is sliced it down to a few specific actions that you must take:
- Be enticing
- Be unique
- Be timeless
- Be new (even though this seems to contradict the last item, they are saying “Be Bold”)
- Be simple
- Be consistent
- Be adaptable
In fact, I would go so far as to say that these really mirror very well my guidance for building your brand story, what we call the Seven Steps to Brandtelling Success:
- Make it Desirable.
- Make it Clear.
- Make it Relevant.
- Make it Real.
- Make it Memorable.
- Make it Repeatable.
- Make it Rewarding.
Of course a logo is more than a few steps and some good guidance. It must stand in for your company story as a single, visual and uniquely identifying element or series of elements. And it must be able to cut through the noise in a busy world. I especially like the second to last item:
Be consistent
This is simply great guidance for all of your marketing — and it begins with your logo and brand story. Are you using different logos on your marketing content? Are you sharing stories that don’t match your brand image? Consistency, above all else, is something worth practicing for many marketers hoping to strengthen their brands.
What do you think?
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