Justin Lambert — November 22, 2016 — November 22, 2016 If you need to wear glasses or contact lenses to drive, you suffer from myopia. It’s also known as nearsightedness because your eyes are unable to easily focus on things that are far away while things that are right in front of you are perfectly … Continue reading Content Myopia: Just Because You Know Your Industry Doesn’t Mean Your Prospects Do
by Steve McClellan@mp_mcclellan, November 9, 2016 A Trump presidency has mixed ramifications for the advertising industry, according to a member bulletin published by the 4As this afternoon. On the plus side, upcoming overtime rules proposed by the U.S. Dept. Of Labor might get a second look from the incoming Trump Administration given the president-elect’s position … Continue reading 4As: What The Election Results Mean For Advertising
Columnist Andrew Waber says the expansion of Audience Network and recent developments are making it a major challenger to traditional programmatic inventory sources. Andrew Waber on November 9, 2016 Some of the latest changes for Facebook’s Audience Network give it a legitimate claim of being a chief competitor to Google for both website publishers and … Continue reading As Facebook Audience Network broadens, what does it mean for your campaigns?
Matt Goldman — November 7, 2016 Follow @TheOriginalBull— November 7, 2016 When someone is unemployed, they generally have a single goal in mind: to find a job. Unfortunately, even if you fully commit yourself to landing a gig, there’s no telling when you might wind up at a new place of employment. According to Rosemary … Continue reading Being Unemployed Doesn’t Mean You Shouldn’t Be Working
Snapchat’s move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory. Tim Peterson on October 31, 2016 Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those publishers because they can’t package Snapchat … Continue reading What Snapchat’s Discover ad sales shift may mean for marketers
by Erin McElweeOctober 24, 2016 Before the technology to power online personalization was possible, brands were essentially forced to have a one-sided conversation with their customers and prospects. Strategy meetings went something like this (with special emphasis on to, of course): Our target market is X. How are we going to speak to them? Now … Continue reading What Does “Customer Loyalty” Mean for Ecommerce Brands in 2016?
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting. Andy Taylor on October 14, 2016 At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search … Continue reading What Google’s recent RLSA updates mean for advertisers
by Erika Dickstein Follow @springinsightSeptember 27, 2016 Picture this: you own a successful local retail business in, say, beautiful Washington, DC. All of your hard work and sacrifice is paying off. You aren’t banging it out of the park, but you are doing nicely. Your customer base is growing, your inventory is under control, and … Continue reading Just Because You Build It, Doesn’t Mean They Will Come.
by Laurie Sullivan@lauriesullivan, September 20, 2016 Mobile apps close far more deals than other online shopping services and convert three times more shoppers than the mobile Web, according to a recent report. Consumer behavior is forcing this shift, which could have search marketers rethinking paid search and shopping campaigns this holiday season. For the … Continue reading What Does The Shift Toward Mobile Apps Mean For Holiday Search Commerce?
by Lucas Dominic Follow @LucasJankowiakSeptember 5, 2016 What Does eCommerce Mean? Today, running an online business is a natural part of retailers world, and there are many resources mentioning eCommerce with all its attributes. But do you know what does exactly eCommerce mean? What is an eCommerce? eCommerce, also known as electronic commerce, is … Continue reading What Does eCommerce Mean?
