by Vitaly Pecherskiy January 7, 2016 Follow @vitalypecherskiJanuary 7, 2016 Sellers have vied for consumer attention ever since the birth of commerce when people began buying and selling goods for profit, and the transition from the physical marketplace to a digital one has only intensified this battle. Matthew B. Crawford, an American writer and research … Continue reading What Does the FTC’s New Native Advertising Guidance Mean for Brands?
by Heather Steele January 4, 2016January 4, 2016 So, you’ve got a website (or you’re in the process of getting one) — great! Now it’s time to sit back and watch the business roll in, right? I mean, that’s how it works in the movie — he builds the baseball field in the middle of … Continue reading Your Website is Not a Cornfield… Just Because You Build It, Doesn’t Mean They’ll Come
by Sarah Burns December 21, 2015December 21, 2015 By now, you’ve likely seen or heard about buy buttons, which are a quick way for customers to purchase directly from search, social, and video platforms. How should digital marketers work with buy buttons this holiday season? First, let’s review the statistics. 202%. The year-over-year lift in … Continue reading Buy Buttons and What They Mean For You
As the role of the stereotypical salesperson fades, what will emerge? Columnist Claudine Bianchi sees a blurring of marketing and sales as engagement becomes a priority. Claudine Bianchi on December 18, 2015 A lot of surveys and research out there suggest that the days of the salesperson is gone. And you know what? I agree. … Continue reading Death Of The Salesman? And What Would That Mean For Marketers?
by VerticalResponse December 11, 2015 Follow @VR4SmallBizDecember 11, 2015 It’s that time of year again, and we don’t just mean the season of white-bearded men in red suits or going back for second helpings of holiday ham. It’s also prediction season, and forecasters are prophesying everything from the next presidential election and football championship matchups … Continue reading Top Marketing Trends in 2016 and What They Mean for Your Small Business
by Vivienne Egan December 7, 2015 Follow @ThinkSearchDecember 7, 2015 In the early days of the Internet smart companies would recognise the importance of having their own website. They also recognised the importance of having a homepage that made a strong impact. But the rise of social media has seen a shift in the focus … Continue reading What Does The Continued Fragmentation of the Web Mean for Your Website?
by Kit Smith November 11, 2015November 11, 2015 On 22 October, Facebook revamped its search console by indexing all 2 trillion public posts. The goal? To improve the results of 1.5 billion searches conducted on the site every day. The update appears to be the latest effort by Facebook to keep people on the site … Continue reading Facebook Search FYI: What Does It Mean For Marketers?
Alex DittySeptember 27, 2015 Instagram is getting more engaging by focusing on sharing between people Instagram has been busy updating the visual network that has grown to over 400 million Instagrammers. These updates include changes to both the aesthetics of the visuals shared as well as the functionality of the network. And as always, when … Continue reading What The Instagram Updates Mean For Your Brand
Jamie HecklerSeptember 17, 2015 When the Marketing Comms team here at PR Newswire began a group book club, I suggested The Doodle Revolution by Sunni Brown as our first reading assignment. Although we already had an appreciation for the power of visual storytelling, this book goes beyond that common argument and elevates the simple doodle … Continue reading When Doodles Mean Business for Your Brand
Ryan MeadAugust 5, 2015 We hear it time and time again, hire for cultural fit, cultural fit increases productivity, cultural fit increases buy-in, etc…even stats like 67% of workers believe the most important aspect of a job was to have an employer with similar values all hammer in the concept. But what does cultural fit … Continue reading Hiring for Cultural Fit Doesn’t Mean You’re Hiring Friends
