Tag Archives: Matter

Unlocking metrics that matter

Technology that gives consumers a voice to tell brands what they think helps marketers measure the more valuable nuances below the top-line metrics noise. Tod Loofbourrow on February 26, 2019 The defining feature of digital marketing is the ability to measure just about anything. That’s a wonderful development, but it can also be a double-edged … Continue reading Unlocking metrics that matter →

Why Career Management Competencies Matter to Your Organization

Human Resources

Taura Prosek — January 14, 2019 — January 14, 2019 Free-Photos / Pixabay In the world of HR, we have competency models that guide recruiting, learning, performance, and promotion. These models focus in areas of leadership, professional skills, and functional knowledge. What could possibly be missing? According to Deloitte’s Human Capital Survey, employees are changing … Continue reading Why Career Management Competencies Matter to Your Organization →

Will Your Number of Instagram Followers Matter in 2019?

Instagram Engagement

Joe McCarthy — December 26, 2018 — December 26, 2018 Instagram is on pace for another record year of growth in 2019. With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. … Continue reading Will Your Number of Instagram Followers Matter in 2019? →

5 SEO trends that will matter most in 2019

SEO Trends

Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference in 2019. To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and … Continue reading 5 SEO trends that will matter most in 2019 →

3 Reasons Technical Skills Matter Less Than You Think

Effective Peeple

Michelle Delgado — November 9, 2018 Follow @clutch_co — November 9, 2018 Skitterphoto / Pixabay If you read enough articles about the future of work, you might start to picture a cross between Office Space and Westworld. Headlines would have us believe that before too long, the average cube farm will be staffed by robots … Continue reading 3 Reasons Technical Skills Matter Less Than You Think →

Why The Buyer Transformation Is The Only One That Will Matter By 2020

Consumer Engagement

Tony Zambito — October 29, 2018 Follow @tonyzambito — October 29, 2018 A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more. At … Continue reading Why The Buyer Transformation Is The Only One That Will Matter By 2020 →

Do Generational Differences Matter?

Marketing Trends

Dave Sutton — October 25, 2018 — October 25, 2018 silviarita / Pixabay Very soon, Judi Friedman will be publishing an interesting article about the generation that she believes should be viewed by us marketers as the most culturally and economically influential. But in our anticipation of this piece about the power of generational influence … Continue reading Do Generational Differences Matter? →

The 5 Mobile Design Metrics that Matter Most

Web Design Guidelines

Pavel Bukengolts — September 19, 2018 — September 19, 2018 Metrics aren’t usually the the first thing that come to mind when you think about design, and performance data is more commonly associated with marketing or business analysis. But in reality, quantitative data is at the heart of mobile design. Whether you want to optimize … Continue reading The 5 Mobile Design Metrics that Matter Most →

Why Business Plans Don’t Matter

Business Planning

Eric Rosenberg — July 2, 2018 — July 2, 2018 Pexels / Pixabay Business plans are often touted as a key step in starting a new business. I’m here today to tell you that not only is that not true, it may be bad advice for many new business ventures. While formal business plans do … Continue reading Why Business Plans Don’t Matter →

Why your media decisions matter for campaign location attribution

Marketing Attribution

Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence. Gladys Kong on May 17, 2018 Marketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution measurement providers, and that … Continue reading Why your media decisions matter for campaign location attribution →