Relevance At Scale: Why Does It Matter? by Laura Gurski , Columnist, February 25, 2019 The consumer goods industry continues to experience major shifts. Changing demographics and generational influences are also creating new styles and trends. The way consumers are purchasing products and services has also evolved. Today’s mobile-enabled consumers are constantly evaluating and … Continue reading Relevance At Scale: Why Does It Matter?
Technology that gives consumers a voice to tell brands what they think helps marketers measure the more valuable nuances below the top-line metrics noise. Tod Loofbourrow on February 26, 2019 The defining feature of digital marketing is the ability to measure just about anything. That’s a wonderful development, but it can also be a double-edged … Continue reading Unlocking metrics that matter
Taura Prosek — January 14, 2019 — January 14, 2019 Free-Photos / Pixabay In the world of HR, we have competency models that guide recruiting, learning, performance, and promotion. These models focus in areas of leadership, professional skills, and functional knowledge. What could possibly be missing? According to Deloitte’s Human Capital Survey, employees are changing … Continue reading Why Career Management Competencies Matter to Your Organization
Joe McCarthy — December 26, 2018 — December 26, 2018 Instagram is on pace for another record year of growth in 2019. With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. … Continue reading Will Your Number of Instagram Followers Matter in 2019?
Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference in 2019. To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and … Continue reading 5 SEO trends that will matter most in 2019
Michelle Delgado — November 9, 2018 Follow @clutch_co — November 9, 2018 Skitterphoto / Pixabay If you read enough articles about the future of work, you might start to picture a cross between Office Space and Westworld. Headlines would have us believe that before too long, the average cube farm will be staffed by robots … Continue reading 3 Reasons Technical Skills Matter Less Than You Think
Tony Zambito — October 29, 2018 Follow @tonyzambito — October 29, 2018 A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more. At … Continue reading Why The Buyer Transformation Is The Only One That Will Matter By 2020
Dave Sutton — October 25, 2018 — October 25, 2018 silviarita / Pixabay Very soon, Judi Friedman will be publishing an interesting article about the generation that she believes should be viewed by us marketers as the most culturally and economically influential. But in our anticipation of this piece about the power of generational influence … Continue reading Do Generational Differences Matter?
Pavel Bukengolts — September 19, 2018 — September 19, 2018 Metrics aren’t usually the the first thing that come to mind when you think about design, and performance data is more commonly associated with marketing or business analysis. But in reality, quantitative data is at the heart of mobile design. Whether you want to optimize … Continue reading The 5 Mobile Design Metrics that Matter Most
Eric Rosenberg — July 2, 2018 — July 2, 2018 Pexels / Pixabay Business plans are often touted as a key step in starting a new business. I’m here today to tell you that not only is that not true, it may be bad advice for many new business ventures. While formal business plans do … Continue reading Why Business Plans Don’t Matter
