Chris Sheehy — January 26, 2018 Follow @sidewalkbrand — January 26, 2018 This past December Google lengthened the character limits for the META title and description elements they will display for a webpage. These new changes mean Google will now display up to 70 characters (including spaces) for the title and up to 320 characters … Continue reading Why You Shouldn’t Match Your META To Google’s New Character Limits
With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. Dianna Huff on January 16, 2018 In a previous column, I addressed the challenges paid search advertising … Continue reading Understanding AdWords keyword match types for manufacturers
Chris Pitt — January 4, 2018 Follow @Pitty_C — January 4, 2018 Pexels / Pixabay Your business is looking to grow. Your target audience is online searching for a company like yours. How do you make sure they find you? Some say organic search is the key. Others argue paid search gets quicker results. We … Continue reading PPC and SEO: A Match Made In Heaven
By Robert Brady April 19th, 2017 Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about how it’s impacting advertisers & what you should … Continue reading Exact Match vs. Close Variants: Difference & Impact
By Robert Brady April 19th, 2017 Google recently changed the way they handle exact match keywords in AdWords. In a post to the AdWords blog on March 17th they explained the change. Here is a short summary of what changed and then we’ll talk about how it’s impacting advertisers & what you should consider doing … Continue reading Exact Match vs. Close Variants: Difference & Impact
Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs through his client data to see whether advertisers’ fears have come to pass. Aaron Levy on April 7, 2017 On March 17, … Continue reading What the data tells us about the death of exact match and its impact
Julie Chomiak — February 17, 2017 — February 17, 2017 Networking is an incredibly broad term that seems overwhelming, but when broken down, it’s a terrific resource for small business owners. Meeting people in person and establishing true relationships is a major part of growing a business, but also in creating a support system for … Continue reading Meet Your Match: Tips for Networking as a Small Business Owner
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions. Julian Connors on October 7, 2016 It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final … Continue reading PPC + SEO = match made in marketing heaven
by Keith Reinhardt Follow @FreshAddressSeptember 30, 2016 How much are you willing to pay for a qualified lead? Whether it’s $ 5 or $ 500, the real answer is “too much” if you’re overlooking one crucial step in the lead generation and nurturing process. That step is email validation and hygiene. Here’s how ignoring it … Continue reading SEM + Email Hygiene: A Match Made in (Lead Gen) Heaven
by Brandon Gains Follow @brandongainsAugust 8, 2016 Not all forms of marketing are created equal. Certain channels for SaaS can build a flywheel effect for your company where they organically add new customers every month for your service. SaaS referral marketing is one of these organic channels that we’ve seen Dropbox, Evernote and Typeform use … Continue reading SaaS Referral Marketing – A Match Made in Heaven
