by Gina BottiAugust 7, 2016 We live in a technology-driven world and it’s gone mobile. As digital marketers, we’re very familiar with the mantra that our marketing campaigns need to be optimized for mobile on every digital channel, from search to social to our website. It’s a valid notion considering we’ve surpassed the mobile tipping … Continue reading Your Facebook Advertising Has a New Match Made in Heaven
August 2, 2016 With the advent of digital in every business field, and as technology keeps increasing customers’ expectations, how can companies respond? Google just might have the answer with the rollout of its new service, Google Customer Match, an identity-based targeting method that allows businesses to reach their audiences using the largest network there … Continue reading Everything You Need To Know About Google Customer Match
by Laurie Sullivan @lauriesullivan, June 20, 2016 Some 82% of B2B marketers prefer to research technology from vendors similar to how online dating matches work, according to ON24 CMO Joe Hyland, who made the connection after his effort to better understand the motivation behind consumer behavior. “The data supports the hunch, but we were prepared … Continue reading Marketers Want Technology Search To Be Like Online Dating Match
Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool. Brett Middleton on June 10, 2016 Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different methods for using the different match types … Continue reading Broad match: What is it good for?
by Beth Crawford June 5, 2016June 5, 2016 Your products are elegantly crafted, your website is refined, and your mission resonates with your customers. But your email marketing is outdated and needs a facelift. You want to ensure that your professional image is conveyed in your email marketing, but don’t know where to start. How … Continue reading How to Create Emails That Perfectly Match Your Business Brand
Brand marketers these days demand tools that can build a holistic customer profile. Contributor Erik Bratt argues that combining data management platforms (DMPs) with tag management is the key to achieving that goal. L. Erik Bratt on April 6, 2016 If you’ve been in marketing long enough, you’re probably familiar with John Wanamaker’s famous … Continue reading Tag management systems and DMPs — a match made in heaven?
by Rich Weborg April 5, 2016 Follow @richardweborgApril 5, 2016 The rise of messaging for business communication has taken the world by storm, and your contact center needs to be ready to respond. But first, you need to make sure you’re responding on the right channels. Research done by Harris Poll and commissioned by OneReach … Continue reading Why Texting Is a Great Match for Workforce Optimization
The new Strategic Framework for Retail Customer Journeys includes a set of retailer-focused analysis and marketing tools. Barry Levine on January 20, 2016 at 5:53 pm Salesforce is now offering a free team of experts to meet with retailers and set up a plan for how its Marketing Cloud can be utilized for their needs. The … Continue reading Retailers: Salesforce Will Now Send A Free Team of Experts To Match Its Marketing Cloud To Your Needs
by Laurie Sullivan @lauriesullivan, October 26, 2015 Considering Google Consumer Match? “Avoid dumb targeting,” says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search marketers to bridge other forms of media like email to more finely target consumers in search advertising or on YouTube. Segmentation becomes the … Continue reading Tips To Avoid Dumb Targeting In Google Consumer Match
Melissa DukoOctober 26, 2015 Exact match and broad match are the Olsen twins of PPC advertising. While both are match types, how they match is as different as night and day. Exact match tells your network to only recognize your exact keywords, ignoring any other variations. In contrast, broad match does the complete opposite: it … Continue reading How to Use Exact Match and Broad Match to Your Advantage
