Marketers can help secure accounts with multi-factor authentication because it’s likely attackers will turn it on and make it harder to recover from a takeover. Len Shneyder on July 29, 2020 We’re only human. You’ve heard that phrase before. Right?! We’re only human is a phrase readily applied to universal faux pas and shortcomings – … Continue reading Taking the ‘stuff’ out of credential stuffing
Vendors providing identity resolution tools run the gamut from giant publicly-held companies to smaller pure-play venture-funded providers. Pamela Parker on May 26, 2020 The enterprise identity resolution platform market is crowded with pure-play platforms, large data firms and credit reporting companies. Identity resolution is a capability that many martech ecosystem platforms provide incidentally, but not … Continue reading Who’s who in the identity resolution vendor landscape?
Brittany Baker — February 4, 2020 In today’s digital age, it’s important to have a holistic view of prospects and customers and the ways they interact with your brand. That way, you can communicate with them in the most engaging, relevant, and consistent way possible—across all devices, platforms, and channels. One of the best ways … Continue reading Everything You Need to Know About Identity Resolution
Heidi Daitch — June 21, 2019 — June 21, 2019 Much like individuals, businesses can be victims of identity theft. However, unlike personal identity theft, it is often unclear how a Small and Medium-Sized Business (SMB) can recover from the financial and reputational impact. Business identity theft occurs when criminals impersonate a company to target … Continue reading Risk of Identity Theft is a Costly Proposition for SMBs
Evelyn Timson — May 20, 2019 Follow @Aspect_FandV — May 20, 2019 Crafting an indelible and enduring brand identity is essential to differentiating your business from your competition. Your brand needs to deftly affect the way in which customers view and asses your your business and evaluate your relevance to them, their lives, their challenges … Continue reading How to Maintain Brand Identity on Film
Louis Columbus — April 12, 2019 Follow @louiscolumbus — April 12, 2019 For new digital business models to succeed, customers’ privacy preferences need to be secure, and that begins by treating every identity as a new security perimeter. Organizations need to recognize that perimeter-based security, which focuses on securing endpoints, firewalls, and networks, provides no … Continue reading 5 Things Every Executive Needs to Know About Identity and Access Management
How to determine if you need an identity resolution provider and what questions to ask. Barry Levine on March 4, 2019 With U.S. consumers expected to own as many as 13 connected devices — computers, phones, televisions, smart speakers, IoT devices, cars, etc. — by 2021, according to Cisco, the challenge for marketers to communicate … Continue reading Guide to picking an identity resolution platform
Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your program. Marc Rossen on February 14, 2019 The marketing industry has been awash with articles and papers talking about marketing technology and the importance of linking identity management across an enterprise’s investments. And rightfully so. Brands … Continue reading Identity management investment can pay off, and here’s how
Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs — and therefore different solutions. Barry Levine on February 11, 2019 at 12:44 pm The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The … Continue reading Know your options: Identity resolution beyond the walled gardens
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing. Robin Kurzer on January 18, 2019 Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers the information they need to zero in on their target consumers … Continue reading What is identity resolution?