Category Archives: Identity

5 Things Every Executive Needs to Know About Identity and Access Management

Louis Columbus — April 12, 2019 Follow @louiscolumbus — April 12, 2019 For new digital business models to succeed, customers’ privacy preferences need to be secure, and that begins by treating every identity as a new security perimeter. Organizations need to recognize that perimeter-based security, which focuses on securing endpoints, firewalls, and networks, provides no … Continue reading 5 Things Every Executive Needs to Know About Identity and Access Management

Identity management investment can pay off, and here’s how

Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your program. Marc Rossen on February 14, 2019 The marketing industry has been awash with articles and papers talking about marketing technology and the importance of linking identity management across an enterprise’s investments. And rightfully so. Brands … Continue reading Identity management investment can pay off, and here’s how

Know your options: Identity resolution beyond the walled gardens

Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs — and therefore different solutions. Barry Levine on February 11, 2019 at 12:44 pm The first rule of business is “know your customer.” But, these days, it’s also one of the most difficult problems for brands. The … Continue reading Know your options: Identity resolution beyond the walled gardens

The game changer in retail personalization: Consumer identity management

Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give you a leg up on the competition this holiday season and beyond. Dave Dague on September 1, 2017   While many retail marketers are excited about the opportunities technologies such as machine learning and artificial … Continue reading The game changer in retail personalization: Consumer identity management