Sophie Beard February 4, 2021 How will digital marketing change in 2021? Well, it will in some rather obvious ways after a year that everyone wants to forget. But the impact of last year has affected audience behaviour. So what is 2021 looking like? Digital marketing is always changing. But last year was a strange … Continue reading Digital Marketing Trends in 2021
Susan Poirier February 4, 2021 In the fast-paced, technology-driven world, the vast part of our day is spent online. Nearly two-thirds of the world’s population utilizes the internet, while the average person spends 144 minutes a day browsing through their social media. While once the medium for friends to connect, social media now forms an … Continue reading 4 Reasons to Make Social Media Part of Your Digital Marketing
Pete Winter February 4, 2021 The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. As companies develop more sophisticated product offerings and fight to compete in … Continue reading Product Marketing Superheroes: 5 Technology Platforms Doing Stellar Product Marketing
Jean Dion February 3, 2021 picjumbo_com / Pixabay It’s tough to be a social media manager these days. Plenty of people are cooped up at home just looking for online fights to keep them entertained. And everyone is dealing with stress from pandemics, lockdowns, political unrest, and more. Some companies are responding by pulling all … Continue reading Crisis-Proof Your Social Media Marketing Plan
Evanne Farmer February 3, 2021 Working from home is the new norm these days, as we continue to battle the COVID-19 pandemic. We sit in front of a computer five feet away from our beds and we don’t necessarily need to even change out of our pajamas for work. Although many people are enjoying working … Continue reading How to Succeed Working From Home and Marketing Your Business During COVID-19
Andi Graham February 2, 2021 For years, marketers have been trying to answer an age-old question: how can you most effectively spend your budget in a way that drives maximum audience attention and conversion? The answer, of course, isn’t simple or straightforward. Part of the problem is that nothing in marketing is ever linear. Long-term … Continue reading Short-Term vs. Long-Term Digital Marketing Strategies
Nick Backlanov February 2, 2021 Influencer marketing has firmly established itself in the marketing mix of many brands. More and more brands are using influencers on Instagram, YouTube and Tiktok to broadcast their message to their target audience. HypeAuditor (my company) analytics platform has identified six trends that will largely determine influencer marketing in 2021. … Continue reading Important Influencer Marketing Trends to Watch in 2021
Guy Sheetrit February 1, 2021 The next year after an exhausting one is always filled with uncertainty. It happened in 2009/2010. It’s happening in 2021 as well. SMBs must get ready to adapt as the times change. The rise of virtual events has opened doors of opportunities to SMBs. It has expanded the available options … Continue reading 4 Marketing Trends for SMBs in 2021
Pawel Grabowski February 1, 2021 Have you set up marketing goals for this year? Ready to explore the biggest Instagram marketing trends that will shape your strategy for the coming year? In this post, we’ll go through eight of the biggest trends on Instagram right now. You’ll see what’s hot, and we’ll show you where … Continue reading Instagram Marketing Trends 2021: 8 Trends That Will Rock Your Feed This Year
Tom Siani January 29, 2021 Having a profound knowledge of what your customers want is of paramount importance in today’s digital marketing. There are numerous ways to know your audiences’ attitudes, and you need to use all of them to reach maximum ROI. Undoubtedly, getting direct feedback is one of the most effective means of … Continue reading The Role of Polls in Digital Marketing [Infographic]
