Susan Poirier February 4, 2021 
In the fast-paced, technology-driven world, the vast part of our day is spent online. Nearly two-thirds of the world’s population utilizes the internet, while the average person spends 144 minutes a day browsing through their social media.
While once the medium for friends to connect, social media now forms an essential part of a company’s digital marketing strategy. Nowadays, not having a presence on social media can hold your business back, preventing you from achieving your best.
Why social media is important to your brand
Social media is no longer an optional benefit for businesses but an essential method of reaching customers. There are many benefits to having a presence on social media, including:
1. Boost your brand awareness
One of the biggest benefits of managing a social media presence is that it can significantly boost your brand awareness. With billions of users utilizing social media, you will be able to place your company into the palms of more potential customers. People do not just follow brands that they know; a recent survey of Instagram users found that 60% of people had discovered a new company while browsing their timeline.
An effective digital marketing campaign across social platforms can help you to develop genuine leads with new customers, enabling you to nurture stronger relationships.
2. Become a thought leader
Alongside helping you reach more potential customers, social media can also help you establish your company as a thought leader for your industry. Regular insightful posts can showcase your company as the go-to brand for information on your industry, and 58% of businesses said they were more likely to choose a company perceived as a thought leader.
3. Reputation management
No matter whether you are using social media or not, your customers will be. Ensuring you are actively utilizing your social channels will help you to respond to your customers, allowing you to maximize your customer service offering.
By using social media, you will be able to control your reputation far more effectively. It will allow you to highlight positive messages and quickly address any negative comments before they become a major issue.
4. 24/7 marketing
Unlike other forms of marketing, your online presence will be able to work to promote your brand 24 hours a day, seven days a week. Potential customers will be scrolling through their timelines at all hours of the day, so regular and high-quality posting maximizes your productivity, ensuring you are always reaching potential customers.
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