The Role of Polls in Digital Marketing [Infographic]

Tom Siani January 29, 2021

Having a profound knowledge of what your customers want is of paramount importance in today’s digital marketing. There are numerous ways to know your audiences’ attitudes, and you need to use all of them to reach maximum ROI.

Undoubtedly, getting direct feedback is one of the most effective means of acquiring this knowledge. Online poll features are made for this purpose and can play a significant role in aligning your marketing strategies with your audience’s interests.

Fortunately, almost all social media platforms are providing various poll features to facilitate engagement and interaction between you and your followers. Many of them offer poll features only in groups with limited options to vote. Some social networks, on the other hand, let you ask your questions as a public feed post with more options.

Moreover, some of them allow you to implement polls in visual features like Stories or videos so that you can directly ask the opinions of your visitors about the content. Apart from social media platforms, there are numerous apps designed to help you add polls to your blogs and encourage your visitors to vote.

Therefore, as a business owner or a marketer, you have many options when it comes to online polls. No matter which type of business you have, you can use online polls to kill two birds with a single stone.

First, getting feedback from your followers and optimize your strategies accordingly. Second, increasing your engagement rates as polls are among the most engaging kinds of content on social media.

You can also use online polls along with other techniques such as social media A/b testing to optimize your marketing strategies. If you want to take advantage of online polls and increase your engagement rates, it’s necessary to know the benefits and differences of these features on different platforms.

The main aspects of digital poll features have been summarized as an infographic to let marketers decide better how to use polls.

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