Tag Archives: Marketing

Why diversity in marketing is a job for all of us: Monday’s daily brief

Plus, digital journeys aren’t just digital Henry Powderly on February 15, 2021 Good morning, marketers, and please welcome some new team members. You’ll be hearing some new voices at MarTech Today starting very soon. Please welcome Meg Ryan and Chris Wood. Meg is an experienced content lead, brand journalist and copy editor. Chris has been … Continue reading Why diversity in marketing is a job for all of us: Monday’s daily brief →

Social Media Marketing Success: Building a Sound Strategy

Social Media Marketing

Angela Hausman, PhD February 12, 2021 To achieve social media marketing success, you must build a sound marketing strategy, which is a complex task composed of many different facets. Today’s post is designed as a comprehensive summary of elements necessary to plan for social media marketing success. Your first task, if you’ve never built a … Continue reading Social Media Marketing Success: Building a Sound Strategy →

Why You Should Be Adding Microsoft Advertising to Your eCommerce Marketing Strategy

Microsoft Advertisement

Mushon Heinisch February 12, 2021 If you’re putting off investing in Microsoft Advertising, you’re missing out on valuable reach for your eCommerce brand. It accounts for a 13.5% PC market share with an average of 13.9 billion searches per month, over half of which are specifically related to product searches. Microsoft Advertising should definitely play … Continue reading Why You Should Be Adding Microsoft Advertising to Your eCommerce Marketing Strategy →

B2B Content Marketing Trends in 2021 [Infographic]

B2B Blogging

Jomer Gregorio February 12, 2021 Marketing has undergone multiple changes over the years, thanks to constant shifts in consumer behavior and technology. The internet has given consumers a massive amount of decision power and information. If you want to stay competitive, it has become necessary to adapt to these changes and focus on building a … Continue reading B2B Content Marketing Trends in 2021 [Infographic] →

Using Digital Marketing to Reach Your Customers

Digital Marketing

Daniel Hopper February 11, 2021 The internet is a massive part of our lives. We use the internet for all sorts of things?—?to socialise, learn, or entertain us. It is where many of us spend a lot of our time. Because we are spending so much time online, the internet has become a powerful tool … Continue reading Using Digital Marketing to Reach Your Customers →

2021 Email Marketing Strategy: How to Plan for the Unplannable

Email Marketing Strategy

Keith Reinhardt February 10, 2021 One painful lesson of 2020 was learning how fast marketing plans could go obsolete thanks to the COVID-19 pandemic and the resulting economic and social changes. Now, as 2021 rolls out, you might be wondering whether it’s realistic to try to plan beyond the next few campaigns in case something … Continue reading 2021 Email Marketing Strategy: How to Plan for the Unplannable →

Is TikTok Marketing Right for Your Business?

TikTok

Dan Fries February 9, 2021 As little as three years ago, the term “tick tock” simply conjured the sound of analog chronometers. But today, the term refers to a platform and a digital medium driving several of the hottest cultural trends. Now that same sound is marking off precious seconds for businesses to seize a … Continue reading Is TikTok Marketing Right for Your Business? →

Brands Demonstrate Performance Marketing In Super Bowl LV Ads

Advertisement Industry

Brands Demonstrate Performance Marketing In Super Bowl LV Ads by Laurie Sullivan @lauriesullivan, February 8, 2021 Performance marketing isn’t the first strategy marketers typically consider when it comes to Super Bowl television ads, but Bryan Walkey, CEO at performance-marketing agency GainShare, does. He says it’s possible if the ads are structured for precision targeting and … Continue reading Brands Demonstrate Performance Marketing In Super Bowl LV Ads →

Demand Generation Strategies: Biggest Shifts Happening in Marketing Strategy

Marketing Strategy

Amber Wilcox February 8, 2021 If we learned anything from 2020, it’s that anything can happen in the world at any time. As a marketer, being flexible and adapting to the ever-changing world as we know it will be your greatest strength. What worked in terms of marketing strategy before the onset of the COVID-19 … Continue reading Demand Generation Strategies: Biggest Shifts Happening in Marketing Strategy →

5 Digital Marketing Trends to Watch Out For in 2021

Digital Marketing Trends

Saher Shohdan February 7, 2021 The year 2020 has been a rollercoaster ride for marketers due to the COVID-19 pandemic. Yet, despite various drawbacks, certain marketing trends managed to thrive on the scene with great headwinds into 2021. E-commerce took off as e-commerce proliferated with the stay-at-home trends, and TikTok became the new social media … Continue reading 5 Digital Marketing Trends to Watch Out For in 2021 →