Tag Archives: Marketing

YouTube Keyword Research Mistakes Can Cripple Your Video Marketing Strategy

Matt James January 19, 2021 Video marketing is becoming far more popular these days. A growing body of research shows that video marketing is remarkably effective. One study from 2019 showed that video marketers earn 66% more leads than marketers that don’t use video content. They also receive 54% greater brand awareness. Another study found … Continue reading YouTube Keyword Research Mistakes Can Cripple Your Video Marketing Strategy →

Top 5 Data Trends Powering Digital Marketing Growth in 2021

Data Management

Paula Chiocchi January 18, 2021 Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed, with massive amounts of data from multiple sources seamlessly moving from one platform to another. Studies from McKinsey have said that in 2020, digital transformation vaulted five years forward in about … Continue reading Top 5 Data Trends Powering Digital Marketing Growth in 2021 →

3 Fresh Ways to Use Data in Your Marketing

Marketing Data

Alice Corner January 14, 2021 PhotoMIX-Company / Pixabay It seems like we have access to more data than ever, but are you using data effectively in your marketing? Alongside using data to inform marketing and audience decisions, you should be incorporating data into your marketing materials themselves. Data is both powerful and persuasive, and people … Continue reading 3 Fresh Ways to Use Data in Your Marketing →

Adapting Your Digital Marketing Strategy: Why You Must Up Your Game

Digital Marketing Strategies

Angela Hausman, PhD January 15, 2021 Scanning posts from some of the top digital experts, we see 2021 promises a host of changes from SEO to marketing priorities. The question for digital marketers is, how are you adapting your digital marketing strategy to accommodate these changes and grow your digital business? While we won’t have … Continue reading Adapting Your Digital Marketing Strategy: Why You Must Up Your Game →

Is your marketing ops team ready to implement a new CDP?

Marketing Operations

Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it. Chris Wood on January 14, 2021 As customer data platforms evolve, there are indications that more marketing organizations are adopting them. They can see that the CDP field is maturing, with major launches like those from SAP and … Continue reading Is your marketing ops team ready to implement a new CDP? →

Valuable Marketing Tips For Small Business Owners

Small Business Tools

Rilee Viggers January 14, 2021 As a small business owner, you likely have more responsibilities and things to manage due to having a small team. Oftentimes, marketing falls on the back burner, which only hurts your brand. Understandably, small businesses sometimes do not have the funds to indulge in hiring a marketing team or dedicated … Continue reading Valuable Marketing Tips For Small Business Owners →

Twitter Marketing Tips For Brands In 2021 – The Ultimate Guide

Twitter Marketing

Vikas Kalwani January 13, 2021 Twitter is a powerful platform to build your personal brand as well as to strategically market your products and/or services. In this article, I will shed light on tips and strategies for marketing your brand effectively on Twitter. While working with Hackr.io, I made Java tweet about Hackr.io. I have … Continue reading Twitter Marketing Tips For Brands In 2021 – The Ultimate Guide →

3 YouTube Marketing Tips for Small Business in 2021

Youtube Marketing Strategy

Gloria Chow January 11, 2021 YouTube, which was started in 2005, has now grown to be the second-largest search engine in the world, just behind Google. There are over 2 billion users, and hundreds of hours of video content are uploaded every minute. It’s been around for 16 years, and there are already tons of … Continue reading 3 YouTube Marketing Tips for Small Business in 2021 →