Category Archives: Product Marketing

The Secret to Products and Services Customers Use

Jeff Doolittle August 8, 2021 Efficiency thinking is failing businesses and society. Incremental improvements in business processes have resulted in low-cost, widely available products and tremendous waste and social challenges. The future of value creation is designing for both the individual and society using design thinking. Design thinking creates value through aligning consumer desirability, technological … Continue reading The Secret to Products and Services Customers Use

1 in 3 Consumers Use Social Media to Discover New Products and Brands

Larisa Bedgood July 19, 2021 If you aren’t investing in social media for your brand, you risk getting left behind. According to new research by Sprout Social, one in three consumers use social media to learn about or discover new products, services or brands. Additionally, one in four also use social media to purchase products. … Continue reading 1 in 3 Consumers Use Social Media to Discover New Products and Brands

Product Marketing Superheroes: 5 Technology Platforms Doing Stellar Product Marketing

Pete Winter February 4, 2021 The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. As companies develop more sophisticated product offerings and fight to compete in … Continue reading Product Marketing Superheroes: 5 Technology Platforms Doing Stellar Product Marketing