by Will Humphries Follow @JustCallMeWillOctober 10, 2016 First things first. I’ve done the math on this, and each of your sales people is losing you money – and you’re not helping them. While closing deals is often the most emphasised part of selling, you never get this opportunity without first landing appointments. One of the … Continue reading Hey CEOs! Your Sales People Are Losing You Money
How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn’t be doing to protect yourself and your ad budget. Grace Kaye on September 23, 2016 What is ad fraud? Ad fraud comes in all shapes and sizes and can’t be explained by one definition. … Continue reading Are you losing money to ad fraud? 3 ways to protect yourself
by Nick Heer July 29, 2016July 29, 2016 It is common to overlook the social sharing counts on your pages when you’re moving from one domain to another or migrating to HTTPS, particularly on blog posts. Those little numbers beside the icons may seem trivial, but social proof remains a key indicator of reputability and … Continue reading Losing Your Social Sharing Counts Could Cost You
by Dave Brock June 15, 2016 Follow @davidabrockJune 15, 2016 The other day, I was having breakfast with a frustrated executive. He had just reviewed a playbook that had been developed and was being launched to sales. It was the result of an effort between product management, marketing, and the sales enablement team. There was … Continue reading “Our Product Is Better Than Theirs” — A Losing Strategy
by Jeremy Durant June 6, 2016 Follow @BopDesignSDJune 6, 2016 Your website might be losing you precious client leads. It’s true. Whether you are actively managing your website or not, it’s impacting how potential clients view your company and your products or services. Here are 10 ways your website is losing you those precious client … Continue reading How Your Website Is Losing Precious Leads (How to Change It)
by Kirill Kniazev May 18, 2016 Follow @kirill_kniazevMay 18, 2016 Winning Marketing doesn’t offer PPC services at this time so I have no skin in this game. What I do offer is insight as someone who managed small business PPC in the past and managed people and agencies who do this professionally. Let’s find out … Continue reading Is My PPC Agency or Manager Ripping Me Off? How to Stop Losing Money on AdWords
by Bradford Blevins May 2, 2016 Follow @gothamCultureMay 2, 2016 One of the easiest ways to create chaos in your workplace is to announce a major change. Change is often necessary, but if it’s enacted poorly or too broadly, it can cause the well-worn structure of a business to break down almost completely. As a … Continue reading How to Change Your Organization Without Losing Your Structure
by Wes McDowell February 29, 2016 Follow @wesmcdowellFebruary 29, 2016 If you’re running a small business, your website should be a major contributor to your overall success. All to often, business owners miss this mark completely. They think it’s enough just to have a website at all. Something prospects can come to to “check them … Continue reading Is Your Website Losing You Customers?
Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan. Kevin Ryan on February 24, 2016 Did you hear the news? Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the search ads appearing … Continue reading Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail
by Ian Mills November 14, 2015 Follow @magicdustNovember 14, 2015 The field of SEO is constantly changing and evolving. Algorithms get updated, search patterns get more sophisticated, and the marketplace gets more crowded with competitors. It’s a tough landscape, and one that requires a keen attention to both strategic planning and tactical action. With so … Continue reading Is Your On-Site SEO Strategy Losing Focus? 3 Ways To Get Back on Track
