The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention. Ginny Marvin on July 2, 2020 The CHEQ PPC dashboard. Image: CHEQ. CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed … Continue reading Ad fraud prevention firm CHEQ enters PPC market
Digital Ad Fraud Down: What Does That Really Mean? by Maarten Albarda , Featured Contributor, May 3, 2019 Two industry developments this week caught my eye this week. One gives me hope, and one is cause for despair, even though it was reported as a win. To start with the latter (I am a “bad … Continue reading Digital Ad Fraud Down: What Does That Really Mean?
Report from the Association of National Advertisers and White Ops says safety measures are working to mitigate ad fraud. Taylor Peterson on May 1, 2019 Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National Advertisers (ANA) in collaboration with cybersecurity company White … Continue reading Ad fraud war wages on: More fraud to be stopped than successful in 2019
The War On Digital Ad Fraud Is Not Winnable — Let’s Reset The Argument by Maarten Albarda , Featured Contributor, March 8, 2019 Forgive me for harping on again about ad fraud, but it seems the war against this industry-wide issue is unwinnable. MediaPost’s Laurie Sullivan wrote about the current state of ad fraud this … Continue reading The War On Digital Ad Fraud Is Not Winnable — Let’s Reset The Argument
A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly basis. Greg Sterling on November 27, 2018 at 4:17 pm Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud … Continue reading Cheetah mobile and another Chinese firm accused of mobile ad download fraud
How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior and discusses the takeaways for online advertisers. Soo Jin Oh on January 30, 2018 The digital advertising industry’s got a big problem, and it’s not going … Continue reading Recognizing the subtle signs that point to possible ad fraud
Beth Corby — May 22, 2017 — May 22, 2017 We spend a lot of time working on how to block the bad guys. You know who I am talking about, the folks trying to game the system to get a quick deal. We are getting really good at it, so good, that sometimes I … Continue reading A Customer-Centric Approach to Fraud
Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts. Ratko Vidakovic on May 22, 2017 Ad fraud seems to consistently produce news headlines in the advertising world. Half the time it’s people … Continue reading Ad fraud detection: A guide for marketers
In the era of fake news and ad misplacement, how can marketers fight back? Columnist Grace Kaye outlines her agency’s methods to help you take action. Grace Kaye on March 10, 2017 How do you fight ad misplacement and fraudulent advertising? First of all, it’s hard. No media buyer can guarantee complete brand safety, … Continue reading How to fight against online ad fraud (in 6 steps)
How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn’t be doing to protect yourself and your ad budget. Grace Kaye on September 23, 2016 What is ad fraud? Ad fraud comes in all shapes and sizes and can’t be explained by one definition. … Continue reading Are you losing money to ad fraud? 3 ways to protect yourself
