Category Archives: Ad Fraud

Ad fraud war wages on: More fraud to be stopped than successful in 2019

Report from the Association of National Advertisers and White Ops says safety measures are working to mitigate ad fraud. Taylor Peterson on May 1, 2019    Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National Advertisers (ANA) in collaboration with cybersecurity company White … Continue reading Ad fraud war wages on: More fraud to be stopped than successful in 2019

The War On Digital Ad Fraud Is Not Winnable — Let’s Reset The Argument

The War On Digital Ad Fraud Is Not Winnable — Let’s Reset The Argument by Maarten Albarda , Featured Contributor, March 8, 2019 Forgive me for harping on again about ad fraud, but it seems the war against this industry-wide issue is unwinnable. MediaPost’s Laurie Sullivan wrote about the current state of ad fraud this … Continue reading The War On Digital Ad Fraud Is Not Winnable — Let’s Reset The Argument

Cheetah mobile and another Chinese firm accused of mobile ad download fraud

A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly basis. Greg Sterling on November 27, 2018 at 4:17 pm Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud … Continue reading Cheetah mobile and another Chinese firm accused of mobile ad download fraud