Laura Donovan — May 2, 2017 Follow @thewordpro— May 2, 2017 If you aren’t actively using Social Media to advertise and market, did you ever stop to think about how many customers your business is losing? If you aren’t actively using the top Social Media sites you are probably losing quite a few potential customers … Continue reading Stop and Think About All the Customers You are Losing
Marketers Losing Millions From Slow-Loading Web Site Pages by Laurie Sullivan @lauriesullivan, April 20, 2017 Most marketers know that the more slowly a Web site page loads in a browser, the more it can hurt the company’s bottom line, but new data reveals that the negative impact can occur much earlier than expected. Slow loading … Continue reading Marketers Losing Millions From Slow-Loading Web Site Pages
by Will Humphries Follow @JustCallMeWillOctober 10, 2016 First things first. I’ve done the math on this, and each of your sales people is losing you money – and you’re not helping them. While closing deals is often the most emphasised part of selling, you never get this opportunity without first landing appointments. One of the … Continue reading Hey CEOs! Your Sales People Are Losing You Money
How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn’t be doing to protect yourself and your ad budget. Grace Kaye on September 23, 2016 What is ad fraud? Ad fraud comes in all shapes and sizes and can’t be explained by one definition. … Continue reading Are you losing money to ad fraud? 3 ways to protect yourself
by Nick Heer July 29, 2016July 29, 2016 It is common to overlook the social sharing counts on your pages when you’re moving from one domain to another or migrating to HTTPS, particularly on blog posts. Those little numbers beside the icons may seem trivial, but social proof remains a key indicator of reputability and … Continue reading Losing Your Social Sharing Counts Could Cost You
by Dave Brock June 15, 2016 Follow @davidabrockJune 15, 2016 The other day, I was having breakfast with a frustrated executive. He had just reviewed a playbook that had been developed and was being launched to sales. It was the result of an effort between product management, marketing, and the sales enablement team. There was … Continue reading “Our Product Is Better Than Theirs” — A Losing Strategy
by Jeremy Durant June 6, 2016 Follow @BopDesignSDJune 6, 2016 Your website might be losing you precious client leads. It’s true. Whether you are actively managing your website or not, it’s impacting how potential clients view your company and your products or services. Here are 10 ways your website is losing you those precious client … Continue reading How Your Website Is Losing Precious Leads (How to Change It)
by Kirill Kniazev May 18, 2016 Follow @kirill_kniazevMay 18, 2016 Winning Marketing doesn’t offer PPC services at this time so I have no skin in this game. What I do offer is insight as someone who managed small business PPC in the past and managed people and agencies who do this professionally. Let’s find out … Continue reading Is My PPC Agency or Manager Ripping Me Off? How to Stop Losing Money on AdWords
by Bradford Blevins May 2, 2016 Follow @gothamCultureMay 2, 2016 One of the easiest ways to create chaos in your workplace is to announce a major change. Change is often necessary, but if it’s enacted poorly or too broadly, it can cause the well-worn structure of a business to break down almost completely. As a … Continue reading How to Change Your Organization Without Losing Your Structure
by Wes McDowell February 29, 2016 Follow @wesmcdowellFebruary 29, 2016 If you’re running a small business, your website should be a major contributor to your overall success. All to often, business owners miss this mark completely. They think it’s enough just to have a website at all. Something prospects can come to to “check them … Continue reading Is Your Website Losing You Customers?
