Category Archives: Organization Structure

A guide to marketing ops organization structures

Evaluate your current structure to ensure efficiency. Rodric Bradford on November 3, 2020 Where should marketing operations sit within a business structure? A simple answer might be — with the marketing team. In practice, that’s not always the case. Listen to revenue and marketing operations specialist Kelly Jo Horton. “When you think of your marketing … Continue reading A guide to marketing ops organization structures

Can company structure spawn cannibalization? Most definitely.

Structural marriage and cross-department coordination are critical for building a successful marketing strategy. With so many business structure possibilities, it can be particularly complicated to consolidate content across departments, especially if it’s created in isolation. Internal structure can therefore dictate content efficiency, and decentralized structures can, in turn, spawn duplicate, overlapping or conflicting content. What … Continue reading Can company structure spawn cannibalization? Most definitely.

3 Practical Ways to Make Better Use of Organizational Charts

by Nishadha Silva Follow @rumblinglankanOctober 11, 2016 Since there introduction organizational charts were only used to show the reporting structure of a company. Although it’s still there primary use they have evolved to become much more than a visualized hierarchy. Below are few practical ways you can use org charts to visualize important data and … Continue reading 3 Practical Ways to Make Better Use of Organizational Charts

How to Change Your Organization Without Losing Your Structure

by Bradford Blevins May 2, 2016 Follow @gothamCultureMay 2, 2016 One of the easiest ways to create chaos in your workplace is to announce a major change. Change is often necessary, but if it’s enacted poorly or too broadly, it can cause the well-worn structure of a business to break down almost completely. As a … Continue reading How to Change Your Organization Without Losing Your Structure