Comm100August 11, 2015 Running a successful business often requires getting back to the basics, which means earning more than you spend. Even if you have the best product or service in the world, spending too much on operating costs will always result in poor — or nonexistent — profits. Live chat is an excellent way … Continue reading 4 Ways Live Chat Reduces Your Operating Costs
Sean Hargrave, August 3, 2015 Sometimes marketers can ask far too many questions and become far too involved in the nitty gritty when it comes to research. The latest GfK figures are a case in point. There’s nothing wrong with asking the UK public how they feel about the economy, but drawing too many conclusions from … Continue reading Time For Market Researchers To Live In The Real World?
Comm100July 29, 2015 So, you’ve made the decision to install live chat software on your website. Great, you won’t regret it. After all, live chat software is the most cost effective, proactive way to interact with visitors of your website. But, you already know this or you wouldn’t be reading this blog post. Still, deciding … Continue reading How to Find the Best Live Chat Software
Joe MatthewsJuly 27, 2015 Unlike most marketing efforts, event marketing strategies often go unchecked. Despite the millions of dollars that brands continue to invest in live events like auto shows and music festivals, very little of this spending gets tracked. It begs the question – what is the return of event marketing? This is a … Continue reading Three Ways to Start Tracking ROI at Live Events
New ad tool will take the guesswork out of targeting people following live events on Twitter. Martin Beck on July 23, 2015 Twitter, long the leading social network for real-time marketing, is pushing its advantage. Today the company introduced event targeting, a new advertising feature to help brands and businesses reach people engaged with live … Continue reading Twitter’s Event Targeting Helps Marketers Zero In On Live Audiences
Laurie Sullivan @lauriesullivan, (July 16, 2015) Most content management systems support fixed editorial and advertising content at the time the emails and newsletters are scheduled, but PowerInbox’s RevenueStripe, an email recommendation platform platform launching Wednesday, allows publishers to update advertising and advertorials at the time the reader opens personalized newsletters. Company CEO Jeff Kupietzky said … Continue reading Real-Time Email Optimization Goes Live, Relies On Data
Bill FaethJune 29, 2015 Are You Utilizing the Potential of Live Chat? An undisputed truth of today’s eCommerce shopper is that they expect a certain level of customer service and interaction from the websites they frequent. A first-time shopper expects much more out of their online experience with a brand than discounts, promotions or product … Continue reading 5 Key Reasons to Implement Live Chat on Your eCommerce Site
JT ThibeaultJune 24, 2015 We’ve all seen the headlines about major online events—the NBA Finals, the Mayweather-Pacquiao fight, the Triple Crown races just to name a few. But how does it all happen? We might want to believe, because of the popularity of Meerkat and Periscope, that live streaming is simple – point, shoot and … Continue reading How To Stream a Live Event
Laurie Sullivan @lauriesullivan, (June 15, 2015) Mobile search isn’t easy, and it will only become more difficult as time goes on. Near me searches, developing content and following schema.org best practices are highly sought after skills for search marketers who strive to rank company Web pages higher in search queries. So what signals garner … Continue reading Mobile SEO Signal Hand-Raisers At Live Nation, Wyndham Hotels
Tami CannizzaroMay 27, 2015 Let’s start with the basics of SEO. A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction. Often, however, basic search is only a crude indicator of … Continue reading Is SEO Dead? Long Live Social Search!
