Category Archives: Metaverse

How Adidas builds metaverse experiences and partnerships

Adidas’ VP of global marketing explains the strategy behind metaverse team-building and execution. Chris Wood on October 18, 2022   Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech … Continue reading How Adidas builds metaverse experiences and partnerships

Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser

Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser by Colin Kirkland , September 22, 2022 Niantic, the company behind popular AR (augmented reality) game “Pokémon GO” and the 8th Wall AR developer platform, has announced the launch of Lightship VPS (visual positioning system), a browser-based technology that allows developers to build … Continue reading Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser

Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse

Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse by Whitney Fishman Zember , September 22, 2022 Free-to-play metaverse-esque Roblox has announced a test for in-game advertisements for both brands and creators. According to Roblox, its developers and creators earned over $500 million within Roblox last year. That’s a lot of opportunity for creators, brands, and players … Continue reading Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse

IHeartMedia launches metaverse hub iHeartLand in Fortnite

The audio media company will host 20 events at the Fortnite-based State Farm Park virtual arena, including a first-ever metaverse concert by GRAMMY-nominated artist Charlie Puth. Chris Wood on August 25, 2022 This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game Fortnite developed by Epic Games. The metaverse … Continue reading IHeartMedia launches metaverse hub iHeartLand in Fortnite

iHeartMedia To Host Metaverse Concerts In ‘Fortnite’ Virtual World

iHeartMedia To Host Metaverse Concerts In ‘Fortnite’ Virtual World by Laurie Sullivan  @lauriesullivan, August 24, 2022 iHeartLand will feature a calendar full of music and podcast performances at State Farm Park that give fans a chance to play and interact with shows and artists. GRAMMY-nominated singer, songwriter and producer Charlie Puth will be the first … Continue reading iHeartMedia To Host Metaverse Concerts In ‘Fortnite’ Virtual World