We must act as advocates for our audiences, ensuring their inalienable rights are honored and respected in these new digital spaces. Lisa Peyton on October 20, 2022 We all have a part to play in the making of the metaverse. In its purest form, the metaverse will be a virtual playground of interconnected digital worlds … Continue reading Manifesto for the makers of the metaverse
Two experts discuss virtual worlds and how marketers can connect with metaverse users. Chris Wood on October 20, 2022 Marketers are making inroads in virtual worlds, but there is still a long way to go before reaching the metaverse, according to two experts who spoke at The MarTech Conference. That’s why it’s on the to-do … Continue reading What is the metaverse and how can we get there?
Adidas’ VP of global marketing explains the strategy behind metaverse team-building and execution. Chris Wood on October 18, 2022 Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech … Continue reading How Adidas builds metaverse experiences and partnerships
Facebook is rebranding itself as ‘Meta’ It’s all about the metaverse. K. Bell @karissabe Facebook, the social network, will no longer define the future of Facebook, the company that will now be known as Meta. Facebook Inc. is changing the name in order to distinguish its beleaguered social network, which has an increasingly poor … Continue reading Questions Meta needs to answer about the metaverse at Connect
Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser by Colin Kirkland , September 22, 2022 Niantic, the company behind popular AR (augmented reality) game “Pokémon GO” and the 8th Wall AR developer platform, has announced the launch of Lightship VPS (visual positioning system), a browser-based technology that allows developers to build … Continue reading Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser
Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse by Whitney Fishman Zember , September 22, 2022 Free-to-play metaverse-esque Roblox has announced a test for in-game advertisements for both brands and creators. According to Roblox, its developers and creators earned over $500 million within Roblox last year. That’s a lot of opportunity for creators, brands, and players … Continue reading Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse
Music and travel lead the way for why users are attracted to metaverse virtual experiences. Chris Wood on September 23, 2022 Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping the list of interests is music, according to a new study by Reach 3 Insights, which polled 401 … Continue reading What’s hot in the metaverse for consumers
The Metaverse Hits An Impasse by Todd Wasserman , Staff Writer, August 31, 2022 About a year ago, Facebook announced a pivot. Facebook would rename itself Meta and the focus would be on “bringing the metaverse to life and help people connect, find communities and grow businesses.” Right now, it appears that the metaverse has … Continue reading The Metaverse Hits An Impasse
The audio media company will host 20 events at the Fortnite-based State Farm Park virtual arena, including a first-ever metaverse concert by GRAMMY-nominated artist Charlie Puth. Chris Wood on August 25, 2022 This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game Fortnite developed by Epic Games. The metaverse … Continue reading IHeartMedia launches metaverse hub iHeartLand in Fortnite
iHeartMedia To Host Metaverse Concerts In ‘Fortnite’ Virtual World by Laurie Sullivan @lauriesullivan, August 24, 2022 iHeartLand will feature a calendar full of music and podcast performances at State Farm Park that give fans a chance to play and interact with shows and artists. GRAMMY-nominated singer, songwriter and producer Charlie Puth will be the first … Continue reading iHeartMedia To Host Metaverse Concerts In ‘Fortnite’ Virtual World
