And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so. Chris Wood on May 17, 2022 Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a … Continue reading Metaverse marketers favor virtual reality over NFTs
Category Archives: Metaverse
Brands, Get Ready To Meet Your Consumers In The Metaverse
Brands, Get Ready To Meet Your Consumers In The Metaverse by Oliver Wright , May 6, 2022 There’s a lot of excitement about the metaverse — and for good reason. By allowing consumers to seamlessly move between two different realities, the metaverse is already creating countless new opportunities for retailers and consumer brands. While … Continue reading Brands, Get Ready To Meet Your Consumers In The Metaverse
Bored Ape Metaverse Launch Date set for April 30
Michael Abetz Last updated: 23 April 2022 The upcoming ‘Otherside’ Bored Ape metaverse launch date is set for 12pm ET on April 30th. The Otherside metaverse Discord is also now open which already has over 76,000 members. The news was tweeted out by @OthersideMeta, a Yuga Labs affiliated Twitter account. BAYC Metaverse The adventure begins. … Continue reading Bored Ape Metaverse Launch Date set for April 30
Metaverse gold rush: Virtual land sales and avatars are leading the NFT market
By Connie Lin April 12, 2022 A year ago, as cryptocurrencies and NFTs burst into the mainstream, the novelty of the blockchain alone was enough to clamor over. But a year later, the public seems to be seeking the next major synthesis of blockchain tech—and that may well be the metaverse. According to … Continue reading Metaverse gold rush: Virtual land sales and avatars are leading the NFT market
Fidelity launch Metaverse ETFs – Invest in the Metaverse
Matt Williams Last updated: 14 April 2022 Fidelity are adding exchange-traded funds (ETFs) which will allow a wider range of investors to learn about and invest in the metaverse and crypto space. Based in the United States, Fidelity Investments Inc is one of the largest multinational investing and asset management platforms in the world with … Continue reading Fidelity launch Metaverse ETFs – Invest in the Metaverse
Watch NFT Metaverse Teaser Trailer by Yuga Labs
Matt Williams Last updated: 25 March 2022 Yuga Labs posted to Twitter a trailer teasing the launch of a Bored Ape Yacht Club metaverse project in April, featuring their Ape NFTs. The video by @yugalabs was later reposted by American rock band The Doors whose song Break On Through (to the Other Side) features in … Continue reading Watch NFT Metaverse Teaser Trailer by Yuga Labs
New Meta Partnership Streamlines 3D Ads On Facebook, Instagram
New Meta Partnership Streamlines 3D Ads On Facebook, Instagram by Karlene Lukovitz @KLmarketdaily, March 25, 2022 In a step toward bringing advertising into the metaverse, a new tech integration will make it easier for advertisers in several categories to create and employ 3D creative on Facebook and Instagram. The social platforms’ parent, Meta, granted 3D … Continue reading New Meta Partnership Streamlines 3D Ads On Facebook, Instagram
The Metaverse Has No Clothes
The Metaverse Has No Clothes by Kaila Colbin , Featured Contributor, March 25, 2022 I have to be honest: I just don’t get it. Every depiction of the metaverse looks awful to me. It’s billed as the place where we’re limited only by our imagination — and then executed to prove we have no … Continue reading The Metaverse Has No Clothes
Is the metaverse going to go big or go home?
Some statistics to help you come to your own conclusion. Constantine von Hoffman on March 24, 2022 Will the metaverse go big or go home? There are strong arguments for both, but at this point they are just arguments. There are plenty of tech ideas voted most likely to succeed which didn’t: Google Glass, Amazon’s … Continue reading Is the metaverse going to go big or go home?
Why we care about metaverse activations
Half of marketers surveyed say they are considering a metaverse activation in the near or middle term. Chris Wood on March 22, 2022 Half of marketers in a new MarTech flash survey say they are considering a metaverse activation either this year or some time in the next five years. This survey was conducted in … Continue reading Why we care about metaverse activations
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