Category Archives: Metaverse

Over half of marketers are using the metaverse or considering it

56% of media buyers are activating metaverse strategies or getting there, an IAB survey finds. Chris Wood on November 29, 2022 Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. When asked this fall, 20% … Continue reading Over half of marketers are using the metaverse or considering it →

20% Of Media Buyers Report Investing In The Metaverse

Metaverse

20% Of Media Buyers Report Investing In The Metaverse by Karlene Lukovitz @KLmarketdaily, November 18, 2022 A relatively substantial 20% of brand and agency media decision-makers are already investing in the metaverse for marketing in some shape or form, and another 36% are considering such investments, according to the Interactive Advertising Bureau’s just-released 2023 outlook … Continue reading 20% Of Media Buyers Report Investing In The Metaverse →

Manifesto for the makers of the metaverse

Metaverse

We must act as advocates for our audiences, ensuring their inalienable rights are honored and respected in these new digital spaces. Lisa Peyton on October 20, 2022 We all have a part to play in the making of the metaverse. In its purest form, the metaverse will be a virtual playground of interconnected digital worlds … Continue reading Manifesto for the makers of the metaverse →

What is the metaverse and how can we get there?

Metaverse

Two experts discuss virtual worlds and how marketers can connect with metaverse users. Chris Wood on October 20, 2022 Marketers are making inroads in virtual worlds, but there is still a long way to go before reaching the metaverse, according to two experts who spoke at The MarTech Conference. That’s why it’s on the to-do … Continue reading What is the metaverse and how can we get there? →

How Adidas builds metaverse experiences and partnerships

Metaverse

Adidas’ VP of global marketing explains the strategy behind metaverse team-building and execution. Chris Wood on October 18, 2022 Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech … Continue reading How Adidas builds metaverse experiences and partnerships →

Questions Meta needs to answer about the metaverse at Connect

Metaverse

Facebook is rebranding itself as ‘Meta’ It’s all about the metaverse. K. Bell @karissabe Facebook, the social network, will no longer define the future of Facebook, the company that will now be known as Meta. Facebook Inc. is changing the name in order to distinguish its beleaguered social network, which has an increasingly poor … Continue reading Questions Meta needs to answer about the metaverse at Connect →

Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser

Metaverse

Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser by Colin Kirkland , September 22, 2022 Niantic, the company behind popular AR (augmented reality) game “Pokémon GO” and the 8th Wall AR developer platform, has announced the launch of Lightship VPS (visual positioning system), a browser-based technology that allows developers to build … Continue reading Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser →

Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse

Metaverse

Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse by Whitney Fishman Zember , September 22, 2022 Free-to-play metaverse-esque Roblox has announced a test for in-game advertisements for both brands and creators. According to Roblox, its developers and creators earned over $500 million within Roblox last year. That’s a lot of opportunity for creators, brands, and players … Continue reading Roblox’s Advertising Test: Glimpse Into Marketing Potential Of Metaverse →

What’s hot in the metaverse for consumers

Metaverse

Music and travel lead the way for why users are attracted to metaverse virtual experiences. Chris Wood on September 23, 2022 Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping the list of interests is music, according to a new study by Reach 3 Insights, which polled 401 … Continue reading What’s hot in the metaverse for consumers →

The Metaverse Hits An Impasse

Metaverse

The Metaverse Hits An Impasse by Todd Wasserman , Staff Writer, August 31, 2022 About a year ago, Facebook announced a pivot. Facebook would rename itself Meta and the focus would be on “bringing the metaverse to life and help people connect, find communities and grow businesses.” Right now, it appears that the metaverse has … Continue reading The Metaverse Hits An Impasse →