Alexis AmaralMay 26, 2015 2015 has been called the year of video, but that doesn’t mean the momentum of mobile marketing is slowing down anytime soon. In fact, these two platforms are increasingly being used together — video views on smartphones and tablets showed a 114 percent increase year-over-year from 2013 to 2014. Now, with … Continue reading What Live Streaming Means For Small Business
Justin WilsonMay 19, 2015 We are only three or so months into live video streaming through Twitter, but it is already starting to build some momentum, generating tens of thousands of tweets per day. Through Meerkat and Twitter-owned Periscope, anyone with a smartphone can stream their own video content live to their Twitter followers. Periscope … Continue reading 7 Ways to Use Twitter Live Streaming
Katie CooperMay 7, 2015 Social media has changed the landscape of marketing in a number of ways. Perhaps one of the most crucial way relates to the way brands can interact with their audience in real time. Corporate Events are a particularly good example of the power social media can have in connecting individuals brought … Continue reading 4 Ways To Maximize Your Event Presence Through Live Social
Alex LustbergApril 30, 2015 Back in the good old days, the proverbial shopkeeper is said to have known her customers directly and was able to address them as individuals while engaging in sales conversations and chit-chat that best fit each individual’s interests. But in reality, for any sized business except a corner store in a … Continue reading “Personalization” is Dead – Long Live Personalization
Ruxandra MindrutaMarch 19, 2015 Today’s consumers are greatly empowered. With access to review websites, social platforms and blogs, buyers can now make better informed shopping decisions based on opinions or feedback from fellow consumers. Social networks like Facebook and Twitter have become platforms of choice for customers seeking assistance or looking to make a complaint. … Continue reading Research: Do Brands Live Up To Customer Expectations On Social?
Mamoun ChaouniFebruary 22, 2015 Customer service is the new marketing. If you’re in doubt, a 2011 American Express survey cited in this infographic from Help Scout makes the assertion that seven in every 10 Americans were willing to spend more with a company that provides excellent customer service. This study also shares that three in … Continue reading Instructive: 6 Surprising Benefits of Live Chat Software
Yahoo using new reach to distribute Gemini, BrightRoll ads via apps. Greg Sterling on February 19, 2015 Yahoo held its first mobile developer conference in San Francisco today. The following is an earlier live blog description of the keynote portion of that event. Flurry’s Jarah Euston is first up on stage introducing its new parent’s … Continue reading Live Blog: Yahoo Keynote At Its First Mobile Developer Conference
Penney FoxFebruary 19, 2015 Where I Came From and Where I’m Going In May of this year, I’ll celebrate my 16th year of being in business for myself. Some days it’s hard to believe that I’ve spent more years in the workforce, working for myself than I have for someone else. In my former life, … Continue reading 5 Free Apps My Small Business Can’t Live Without
Larry AltonJanuary 9, 2015 The social networking and news website known as Reddit has completely transformed that way everyday internet users learn about current events. If there is a major occurrence that will draw the attention of national or global audiences, then there is a high chance that this event has its own thread on … Continue reading 3 Ways Reddit Live Threads Have Changed the Way We Catch Up on News
Your website is one of the biggest assets your business has, and business owners are constantly looking for was to improve the number of leads and sales their website generates. Most rely on lead capture forms and call-to-actions that includes their company phone number, but what about utilizing live chat to help improve conversions? You … Continue reading 5 Reasons Live Chat Can Improve Your Website Conversions
