Tag Archives: Light

The Light At the End of the Funnel: Adventures in Getting Users to Do Stuff

Audrey AnOctober 31, 2015 Do you have something you want to sell? Do you have users? If you answered yes to both these questions, then you probably have to get your users through some kind of a funnel. That’s tough. When we set out to do this for a financial services company recently, we thought … Continue reading The Light At the End of the Funnel: Adventures in Getting Users to Do Stuff

Common Trial Conversion Activities Help Customer Success “See the Light”

Jodi SchechterOctober 4, 2015 If you’re not great at math and you pine for a metric that isn’t calculated by an equation, today is your lucky day. Ever hear of CCA? SaaS growth strategist, Lincoln Murphy, created a measurement called Common Conversion Activities—and it’s not a number. (yay!) In its simplest form, CCA is defined … Continue reading Common Trial Conversion Activities Help Customer Success “See the Light”

Businessweek Investigation Sheds Light On Giant Market For Fake Web Traffic

A first-hand look at the ecosystem swirling around bot traffic. Ginny Marvin on September 24, 2015 Just ahead of Advertising Week in New York, Bloomberg Businessweek’s cover story takes a first-hand look at the market for fake digital traffic across the Web. It’s a juicy story worth reading, with details about why the advertiser’s dream of being … Continue reading Businessweek Investigation Sheds Light On Giant Market For Fake Web Traffic

User-Centric Analytics Sheds Light On Search: Uses Real People, Not Inferences

by Joe Mandese @mp_joemandese, (September 17, 2015), 9:29 AM At a time when major search engines are reducing the amount of data available to advertisers and agencies implementing paid and/or organic search marketing strategies, a unique source is stepping forward to fill the void. More significantly, that source — user-centric analytics firm Jumpshot — is … Continue reading User-Centric Analytics Sheds Light On Search: Uses Real People, Not Inferences