Category Archives: Credibility

Why Credibility Affects EVERYTHING In Your Business [Infographic]

Bob Hutchins — June 13, 2017 Follow @Bobhutchins— June 13, 2017 Did you hear the story the other day about how Kim Kardashian lost 100,000 Instagram followers? Her problem? Authenticity. When it comes down to it, authenticity – or credibility, as it’s referred to in a recent infographic from Content Ranked – affects everything in … Continue reading Why Credibility Affects EVERYTHING In Your Business [Infographic]

3 Ways to Establish Credibility with your Brand’s Online Presence

Cosette Jarrett — February 15, 2017 Follow @cosettejarrett— February 15, 2017 Though the process of starting an online business is easier than ever, establishing an online presence is not. The World Wide Web is flooded with options for purchasing the same products and services from different outlets. And while there are plenty of legitimate sites … Continue reading 3 Ways to Establish Credibility with your Brand’s Online Presence

Challenge the Status Quo & Create Value With Insight-Based Directed Questions

by Michael Harris July 14, 2016 Follow @InsightDemandJuly 14, 2016 When customers understand their problems, it’s easy for salespeople to lead them through discovery, because customers don’t need salespeople to shine the light of insight on visible problems. A salesperson can simply confirm the value of their product by asking generic questions. So these customers … Continue reading Challenge the Status Quo & Create Value With Insight-Based Directed Questions

5 Critical Criteria for Communicating Credibility

by Randy Milanovic December 18, 2015 Follow @kayak360December 18, 2015 Most of us, as consumers, have reached a point of digital saturation. Information and offers are everywhere, but credible, trustworthy resources seem more scarce than ever. We’re past the point of being skeptical – we actively distrust those we don’t know or have very good … Continue reading 5 Critical Criteria for Communicating Credibility