Tag Archives: Light

How to Approach Linkbuilding in Light of Google’s Latest Announcement

Noa Eshed — March 16, 2020 Recently Google announced that it was penalizing guest blog post articles. This is a huge deal for many marketers basing their SEO strategy on link building. At Bold we’ve ceased utilizing this best practice for a while now. Backlinks built via link building outreach tactics are in many cases … Continue reading How to Approach Linkbuilding in Light of Google’s Latest Announcement

Disney’s Smart Light Innovations: Adding New Magic To Marketing

by Chase Martin, June 29, 2016, 8:10 AM Smart lights can communicate with each other, potentially opening a new door to marketing. That’s the essence of smart light innovations Disney Research just showed at an international conference on sensors and networks in London. The new method of connecting devices in the Internet of Things uses … Continue reading Disney’s Smart Light Innovations: Adding New Magic To Marketing

10 Digital Marketing Experts Shed Light on the Top Industry Trends for 2016 [Infographic]

by Martin Brown June 6, 2016 Follow @topseorankersJune 6, 2016 Online marketing has gone through multitudes of changes over the years. From basic article marketing to the use of mobile, there’s no doubt that the landscape is quickly changing for both users and businesses. It therefore makes sense to expect more of these changes in … Continue reading 10 Digital Marketing Experts Shed Light on the Top Industry Trends for 2016 [Infographic]

How Many Media Buyers Does it Take to Screw in a Programmatic Light Bulb?

by Andrew Fischer April 26, 2016 Follow @AndrewFischer_1April 26, 2016 The consensus around programmatic advertising is that it has been seen as an enigma to even the most seasoned marketers. Why is this? As the newest form of buying and selling digital ads, there are still a lot of factors that influence the adoption of … Continue reading How Many Media Buyers Does it Take to Screw in a Programmatic Light Bulb?

The Light At the End of the Funnel: Adventures in Getting Users to Do Stuff

Audrey AnOctober 31, 2015 Do you have something you want to sell? Do you have users? If you answered yes to both these questions, then you probably have to get your users through some kind of a funnel. That’s tough. When we set out to do this for a financial services company recently, we thought … Continue reading The Light At the End of the Funnel: Adventures in Getting Users to Do Stuff

Common Trial Conversion Activities Help Customer Success “See the Light”

Jodi SchechterOctober 4, 2015 If you’re not great at math and you pine for a metric that isn’t calculated by an equation, today is your lucky day. Ever hear of CCA? SaaS growth strategist, Lincoln Murphy, created a measurement called Common Conversion Activities—and it’s not a number. (yay!) In its simplest form, CCA is defined … Continue reading Common Trial Conversion Activities Help Customer Success “See the Light”