Tag Archives: Lifetime

Developers Create App That Tracks Users’ Lifetime Value For Marketers

Developers Create App That Tracks Users’ Lifetime Value For Marketers by Laurie Sullivan  @lauriesullivan, December 23, 2019 Mobile app monetization company YouAppi wants to help marketers and developers find and retain customers with the greatest potential to make purchases — and who have the highest lifetime value — during the life of an app’s use. … Continue reading Developers Create App That Tracks Users’ Lifetime Value For Marketers

Strategies to Increase Customer Lifetime Value

Larisa Bedgood — October 23, 2019 Follow @www.twitter.com/V12Data Strategies to Increase Customer Lifetime Value Customer Lifetime Value (CLTV) is the total worth to a business of a customer over the whole period of their relationship. CLTV is an important metric, especially considering it costs less to keep existing customers than it does to acquire new … Continue reading Strategies to Increase Customer Lifetime Value

For Telco Providers, Digital Transformation is a Continuous Journey for Lifetime Success

Brian Johnson — September 20, 2019 — September 20, 2019 JanBaby / Pixabay In life, there are fads and there are trends. Fads are things that become popular one day and gone the next. In the 70’s, people were crazy for waterbeds. More recently, people would lay face down in bizarre places and called it … Continue reading For Telco Providers, Digital Transformation is a Continuous Journey for Lifetime Success

How to Calculate Customer Lifetime Value

Mia Jacobs — September 13, 2019 — September 13, 2019 To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new business, you have to prioritize retaining and nurturing existing customers. This is because the digital transformation of business has greatly … Continue reading How to Calculate Customer Lifetime Value

Exploring the Importance of Customer Lifetime Value

Mia Jacobs — September 3, 2019 — September 3, 2019 In today’s customer-centered economy, focusing on short-term customers is an outdated business model. Instead, enterprises must nurture every customer relationship to increase retention and customer lifetime value (CLV). Customer lifetime value is the net profit acquired from a customer throughout a company’s relationship with them. … Continue reading Exploring the Importance of Customer Lifetime Value

Hispanic-Americans Are Customers With High Lifetime Value

Hispanic-Americans Are Customers With High Lifetime Value by Karthik Iyer , Op-Ed Contributor, May 10, 2019 Forget everything you thought you knew about Hispanic-American consumers — because the U.S. Hispanic population is exploding, and it’s shattering old stereotypes as it grows. The 64 million Hispanics who live in the United States today represent 19.5% of … Continue reading Hispanic-Americans Are Customers With High Lifetime Value

How customer lifetime value analysis is transforming partner marketing

Contributor Pete Cheyne explains how today’s smart marketers are employing technology and machine learning to optimize the results achieved through partner and affiliate relationships. Pete Cheyne on February 13, 2018   A few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how much it cost to drive a sale. In the … Continue reading How customer lifetime value analysis is transforming partner marketing

The one martech metric that really matters: Customer lifetime value

In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski explains why customer lifetime value and building a customer-obsessed organization are essential. Kevin Bobowski on August 23, 2017   What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more … Continue reading The one martech metric that really matters: Customer lifetime value