Zach Heller — October 31, 2018 Follow @zheller — October 31, 2018 In marketing, there are widely regarded experts who advocate for the same methods, ad infinitum. Why question what’s widely known? Famous Silicon Valley investor and entrepreneur, Peter Thiel, begs a very significant question, “What important truth do very few people agree with you … Continue reading Are You Calculating Lifetime Value Wrong?
Debbie Qaqish — October 17, 2018 — October 17, 2018 If you ask B-to-B marketers to describe their primary focus, 90% of them will say it is net new acquisition. Marketers spend the majority of their time, money and efforts marketing to and engaging prospects. If this is the charter of marketing, this is fine, … Continue reading Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?
Contributor Pete Cheyne explains how today’s smart marketers are employing technology and machine learning to optimize the results achieved through partner and affiliate relationships. Pete Cheyne on February 13, 2018 A few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how much it cost to drive a sale. In the … Continue reading How customer lifetime value analysis is transforming partner marketing
In a noisy, hyper-competitive market, how do you stay ahead of your rivals? Contributor Kevin Bobowski explains why customer lifetime value and building a customer-obsessed organization are essential. Kevin Bobowski on August 23, 2017 What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more … Continue reading The one martech metric that really matters: Customer lifetime value
Peter Fader — February 9, 2017 Follow @faderp— February 9, 2017 Understanding Net Promoter Scores In the old days there was simply “the customer,” a faceless, nameless entity that bought our product and kept the production lines humming. To the extent that we thought about customer satisfaction, we were content to look at an average. … Continue reading NPS and CLV: Viewing Detractors and Promoters Through the Lens of Lifetime Value
As the holidays approach, it’s time to take a close look at customer lifetime value. Columnist James Collins discusses the benefits of using data to determine the CLV of consumers gained during the holiday season and beyond. James Collins on September 2, 2016 The ideal brand relationship is much more than a single experience. It … Continue reading Looking beyond the holiday purchase: understanding customer lifetime value
Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives. Chris Liversidge on August 24, 2016 I recently attended Edinburgh’s Turing Festival. (It’s a fantastic tech conference, and of course, Edinburgh is a fantastic city; you should go!) … Continue reading Integrate lifetime value to benefit a customer-led SEO strategy
by Stephen Claridge June 23, 2016June 23, 2016 What is Lifetime Value? Lifetime Value (LTV) is a long-term way of looking at which customers are worth the most. This information can then be used to readjust your PPC strategy across Google AdWords, Bing Ads, Facebook Ads and other search marketing mediums. Accounting for LTV in … Continue reading Get More from PPC Advertising With Lifetime Value & Narwhals
by Dustin Hall January 22, 2016 Follow @MrDustinHallJanuary 22, 2016 Do you know the value of your customers? More specifically, do you know the value of your customers throughout their lifetime with you as it compares to what you spent to gain those customers? I know, I know…we should all place the highest value on … Continue reading How to Find Your Customer Lifetime Value to Customer Acquisition Cost Ratio (LTV:CAC)
Bill FaethApril 26, 2015 Professional Networking in the Digital Age Social media is a business development professional’s dream. It’s never been easier in history to forge connections with exactly the right people. Some sales and marketing pros would argue that social media will never replace the importance of face-to-face meetings and conference calls. For B2B … Continue reading 7 Social Media Lessons From a Lifetime of Networking Events