MLS issues lifetime bans to two former players over betting scandal Suswati Basu Major League Soccer has permanently banned two former players after investigators concluded they gambled on league matches and passed along insider details to other bettors. The league announced Monday (March 9) that Derrick Jones and Yaw Yeboah received lifetime suspensions … Continue reading MLS issues lifetime bans to two former players over betting scandal
Customers second-guess after they buy. Use education, reassurance and personalization in post-purchase emails to increase trust and long-term value. By Kath Pay March 4, 2026 Most brands treat post-purchase emails as functional necessities. These automated emails are built into the purchase workflow and focus almost exclusively on the product and the buying experience. … Continue reading 6 post-purchase moments that shape customer lifetime value
February 12, 2025 A match made in margarita heaven: Chili’s teams up with Lifetime for a made-for-TV holiday movie The casual-dining restaurant chain and cable network will debut a 15-minute TV short film called “I’ll Be Home For National Margarita Day.” BY John Kell Chili’s is celebrating National Margarita Day this month with a new romcom … Continue reading A match made in margarita heaven: Chili’s teams up with Lifetime for a made-for-TV holiday movie
Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative by Laurie Sullivan , Staff Writer @lauriesullivan, April 22, 2024 Power Digital Chief Strategy Officer Ben Dutter says the company recently introduced a platform designed with support from Meta and its business engineering team. It connects a brand’s ad creative with their own first-party data. Creative … Continue reading Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
April 16, 2024 A baby born this year could lose $1 million over their lifetime because of climate change Climate change is already costing you money. But for the average American born in 2024, the costs will be even higher, according to a new study from Consumer Reports and ICF. BY Adele Peters A baby born … Continue reading A baby born this year could lose $1 million over their lifetime because of climate change
By Jeff Beer September 03, 2023 marketing innovation The Golden Mahseer is not only a sacred fish and national symbol in the kingdom of Bhutan, but also incredibly elusive. A new short documentary chronicles fly-fisherman and guide Oliver White’s travels to the country to find one, and how it embodies his approach to life. … Continue reading Yeti’s CEO opens up about his low-and-slow approach to building a brand to last a lifetime
Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs. Greg Kihlstrom on February 2, 2023 This is the third of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 … Continue reading North Star goals for category leaders: Customer lifetime value model
Make the Jump – It’s an Experience of a Lifetime Brad Anderson / 30 Jul 2022 ReadWrite looks for rare experiences and companies in the tech world that we can recommend for highly motivational encounters. Our team was invited to “Make the Jump” at Limitless Flight in SLC, Utah. Jump is a highly technical … Continue reading Make the Jump – It’s an Experience of a Lifetime
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products. Chris Wood on May 19, 2022 Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration, for some brands, more customer activity is being consolidated in one place – the mobile app, … Continue reading How product analytics can unite marketing and product teams to boost customer lifetime value
Justin Herring September 12, 2021 Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers? Brace yourself, because the … Continue reading How to Calculate the Lifetime Value of a Customer
