Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience. Shama Hyder on February 27, 2024 Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions … Continue reading How influencers and content creators are reshaping brand strategies
Category Archives: Content Creation
Use Google’s Helpful Content Patents As Content Creation Playbook
Ruud Hein | February 12th, 2024 Google’s helpful content update marked a significant step in the search giant’s ongoing effort to ensure that users are met with high-quality, informative content in their search results. At the heart of this update is a commitment to rewarding content creators who put user needs and genuine information first, … Continue reading Use Google’s Helpful Content Patents As Content Creation Playbook
How Brands Will Create Content In 2024
How Brands Will Create Content In 2024 by Laurie Sullivan , Staff Writer @lauriesullivan, December 8, 2023 Earlier this year when Google and Microsoft separately launched their artificial intelligence platforms, the industry had little idea of what innovations were to come in the remainder of 2023. The change has prompted companies such as BrightEdge, a search … Continue reading How Brands Will Create Content In 2024
Destination Drupal 10: A CMO’s roadmap for upgrade success
With the November 1 Drupal 9 end-of-life deadline behind us, this article offers Chief Marketing Officers practical guidance on the Drupal 10 upgrade process. Gene De Libero on November 10, 2023 The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. There will be no further development, security … Continue reading Destination Drupal 10: A CMO’s roadmap for upgrade success
How to protect and leverage your single source of truth
The further a digital asset and its metadata are moved from the DAM, the more likely it is to be corrupted. Rachel Edwards on September 13, 2023 Remember playing Telephone (a/k/a Whisper Down the Lane) as a kid? That’s where you whisper a sentence into the ear of someone else who whispers it to someone … Continue reading How to protect and leverage your single source of truth
Google: Thin Content Does Not Mean Less Words In Copy
Google: Thin Content Does Not Mean Less Words In Copy by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2023 There seems to be some confusion among search professions about the number of words used in copy. The best word count needed to succeed in Google Search is not a thing, tweeted Google Search Liaison Danny … Continue reading Google: Thin Content Does Not Mean Less Words In Copy
How to create a CDP worksheet from your use cases
Getting the right mix of front-end and back-end functions is key to your CDP evaluation and implementation. Start with your use cases and build a worksheet. Greg Krehbiel on February 14, 2023 The world of marketing technology is often a confusing mess. The services offered by customer data platforms, data management platforms, marketing automation platforms, … Continue reading How to create a CDP worksheet from your use cases
3 simple steps to automating content creation for businesses by SE Ranking
Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success. SE Ranking on November 10, 2022 All parties involved in the content creation process know just how much time, effort and financial resources go into it. Writing a piece of content with a chance … Continue reading 3 simple steps to automating content creation for businesses by SE Ranking
Microsoft Moves Deep Into Content Creation, Integrates Designer App Into Edge, Bing
Microsoft Moves Deep Into Content Creation, Integrates Designer App Into Edge, Bing by Laurie Sullivan @lauriesullivan, October 12, 2022 Microsoft brought attention to new graphic design apps on Wednesday. Designer, in Microsoft 365, features artificial intelligence (AI)-image generation powered by DALL-E 2, OpenAI’s AI-powered system that generates images from text by bringing it to first-party … Continue reading Microsoft Moves Deep Into Content Creation, Integrates Designer App Into Edge, Bing
8 Reasons Why Content is King in Digital Marketing
8 Reasons Why Content is King in Digital Marketing Syed Balkhi / 06 Oct 2022 Content is king. There’s no denying that, and it’s an integral part of digital marketing. Around 87% of marketing visionaries consider content as the core of their marketing strategy. That explains the significance of content and its influence in … Continue reading 8 Reasons Why Content is King in Digital Marketing
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