Content that drives conversion: frictionless offers, bite-sized asks and valuable tradeoffs. Moni Oloyede on October 18, 2024 All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset download, the form fill or the registration sign-up. Most of the time, this is … Continue reading 3 critical steps for creating content that converts
Create high-impact content by understanding buyer preferences and leveraging existing assets. Scott Gillum on September 11, 2024 We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I shared insights from our … Continue reading The 4 types of content buyers want
Content as a commodity for auto dealers? Customers hunting auto inventory across countless websites? That may be the present, but Constellation wants to change the future. Kim Davis on June 18, 2024 “We have one piece of the puzzle people are looking for in the area of personalization,” Diana Lee told me. Lee is … Continue reading Next-level content creation for the auto industry
Craft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion. Stephanie Trovato on March 20, 2024 Ever landed on a website, ready to explore, only to be met with a loud “BUY NOW!” before you’ve even found your bearings? It’s jarring, right? Now, think about a different welcome … Continue reading How to create content for every stage of the customer journey
Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience. Shama Hyder on February 27, 2024 Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions … Continue reading How influencers and content creators are reshaping brand strategies
Ruud Hein | February 12th, 2024 Google’s helpful content update marked a significant step in the search giant’s ongoing effort to ensure that users are met with high-quality, informative content in their search results. At the heart of this update is a commitment to rewarding content creators who put user needs and genuine information first, … Continue reading Use Google’s Helpful Content Patents As Content Creation Playbook
How Brands Will Create Content In 2024 by Laurie Sullivan , Staff Writer @lauriesullivan, December 8, 2023 Earlier this year when Google and Microsoft separately launched their artificial intelligence platforms, the industry had little idea of what innovations were to come in the remainder of 2023. The change has prompted companies such as BrightEdge, a search … Continue reading How Brands Will Create Content In 2024
With the November 1 Drupal 9 end-of-life deadline behind us, this article offers Chief Marketing Officers practical guidance on the Drupal 10 upgrade process. Gene De Libero on November 10, 2023 The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. There will be no further development, security … Continue reading Destination Drupal 10: A CMO’s roadmap for upgrade success
The further a digital asset and its metadata are moved from the DAM, the more likely it is to be corrupted. Rachel Edwards on September 13, 2023 Remember playing Telephone (a/k/a Whisper Down the Lane) as a kid? That’s where you whisper a sentence into the ear of someone else who whispers it to someone … Continue reading How to protect and leverage your single source of truth
Google: Thin Content Does Not Mean Less Words In Copy by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2023 There seems to be some confusion among search professions about the number of words used in copy. The best word count needed to succeed in Google Search is not a thing, tweeted Google Search Liaison Danny … Continue reading Google: Thin Content Does Not Mean Less Words In Copy
