70% of consumers agree that sustainability is more important to them now than it was two years ago, but there are significant differences in that group. Constantine von Hoffman on November 17, 2023 Climate change is a serious problem and marketers can play a serious part in combatting it. As we discussed last week, one … Continue reading How to talk to consumers about climate change
By Matt Paver November 09, 2023 Would anyone hear a tree being planted in a forest if no one was around to advertise it? We’ve seen corporate goals like “net zero by 2030” and “halving our carbon footprint” become ubiquitous over the past few years. It’s only natural that once targets have been set, … Continue reading What should companies do when they miss a climate goal? Tell the world
By Michael Shank June 12, 2023 Most cities that consider themselves environmental leaders have developed climate action plans that articulate how they’re reducing emissions, adapting to climate impacts, and promoting circularity and equity. That a city has a climate action plan is no longer novel. But a plan alone doesn’t move the needle on … Continue reading How San Francisco translated its 300-page climate plan into tangible actions for residents
By Adele Peters August 30, 2022 On August 18, when temperatures in part of Chongqing, China, climbed to a record 113 degrees Fahrenheit, it had been over 100 degrees for 11 days. But it had been brutally hot for even longer; China’s unprecedented heat started in June. The intensity, scope, and duration of the heat … Continue reading China’s unprecedented heat wave is another sign we aren’t ready for the reality of climate change
The fundraising broke records, but no one was minding the ROI. Constantine von Hoffman on September 12, 2022 A recent story from the world of politics is a great illustration of the need for martech expertise. Although this is about one party, I’m going to refer to them as Party Y because the lesson is … Continue reading When politics ignores marketing: A cautionary tale
By Adele Peters June 14, 2022 More than 700 large public companies around the world, from Amazon and Apple to oil companies like ExxonMobil, now have targets to reach net zero emissions. That’s a 68% increase from the number that had made pledges just two years ago. But their plans aren’t strong enough yet to … Continue reading More than 700 of the world’s largest public companies have net zero goals. Are they greenwashing?
