74% of customers will be reaching out to brands over social. Here’s where they’ll be and why, according to a new Sprout Social study. Chris Wood on October 24, 2023 Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to … Continue reading How consumers are contacting brands on social media this holidays
Category Archives: Branding Engagement
DTC brands are giving pantry staples a high-design makeover, and it’s paying off
By Margaret Andersen We’re living in over-branded times. Maybe you’ve noticed it: the fancy olive oil, the prestige beans, the tinned fish (so much tinned fish!). Recent years have seen a packaging renaissance, where even the most mundane of products now sport labels designed to grab—and keep—consumers’ attention. [Photo: Graza] Nowhere is that more … Continue reading DTC brands are giving pantry staples a high-design makeover, and it’s paying off
Yeti’s CEO opens up about his low-and-slow approach to building a brand to last a lifetime
By Jeff Beer September 03, 2023 marketing innovation The Golden Mahseer is not only a sacred fish and national symbol in the kingdom of Bhutan, but also incredibly elusive. A new short documentary chronicles fly-fisherman and guide Oliver White’s travels to the country to find one, and how it embodies his approach to life. … Continue reading Yeti’s CEO opens up about his low-and-slow approach to building a brand to last a lifetime
Top brands are getting more engagement on Threads than on identical posts for Twitter: report
By Michael Grothaus July 14, 2023 Though Threads has existed for barely a week, the new social media platform is by some measures already a resounding success for Meta. Within five days, Threads garnered 100 million users—the fastest-growing user base in history. But Threads also seems to be a win for brands, at least … Continue reading Top brands are getting more engagement on Threads than on identical posts for Twitter: report
Lemonade’s First Branding Campaign Comes With AI Data
Lemonade’s First Branding Campaign Comes With AI Data by Laurie Sullivan @lauriesullivan, July 10, 2023 Insurance company Lemonade released its first brand campaign in the United States on Monday supported by technology, specifically artificial intelligence (AI). The six-year-old company, which began as a tech startup, built its services on AI technology, which allows customers to … Continue reading Lemonade’s First Branding Campaign Comes With AI Data
GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange by Laurie Sullivan @lauriesullivan, March 16, 2023 All impressions running on GumGum’s ad exchange will now have enhanced brand-safety protection through Verity, the company’s proprietary and accredited contextual intelligence platform. The base layer of protection guarantees that every impression is free from unsafe content … Continue reading GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
Consumers Struggle To Find Accurate Information From Brands Online
Consumers Struggle To Find Accurate Information From Brands Online by Laurie Sullivan , Staff Writer @lauriesullivan, February 3, 2023 Data shows that failing to provide helpful online answers to customer questions could lead to a loss of business, with 47% in a Yext survey saying they were unable to make an online purchase because the website’s … Continue reading Consumers Struggle To Find Accurate Information From Brands Online
Customers aren’t satisfied: Fewer than 35% say they’re happy with brands
First impression, ease of use are most important to customer satisfaction. Constantine von Hoffman on July 13, 2022 Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. This … Continue reading Customers aren’t satisfied: Fewer than 35% say they’re happy with brands
Brands Worry About Economic Future, Merkle Study Finds
Brands Worry About Economic Future, Merkle Study Finds by Laurie Sullivan @lauriesullivan, June 24, 2022 As the United States undergoes massive shifts, marketers are concerned about how changes will affect business, including inflation and macro-economic factors. Some 85% of the marketers who responded to Merkle’s survey conducted earlier this year are concerned about how inflation … Continue reading Brands Worry About Economic Future, Merkle Study Finds
Visably Details How To Measure Brand Performance In Search With These Metrics
Visably Details How To Measure Brand Performance In Search With These Metrics by Laurie Sullivan , Staff Writer @lauriesullivan, March 18, 2022 Customers are more likely to learn about and make a purchase decision about a brand on a third-party website. How do you measure not the website, but a brand’s performance in search? Visably, a … Continue reading Visably Details How To Measure Brand Performance In Search With These Metrics
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