Category Archives: Branding Engagement

Visably Details How To Measure Brand Performance In Search With These Metrics

Visably Details How To Measure Brand Performance In Search With These Metrics by Laurie Sullivan , Staff Writer @lauriesullivan, March 18, 2022 Customers are more likely to learn about and make a purchase decision about a brand on a third-party website. How do you measure not the website, but a brand’s performance in search? Visably, a … Continue reading Visably Details How To Measure Brand Performance In Search With These Metrics

4 Ways To Renew Your Brand’s Experiential Rewards

4 Ways To Renew Your Brand’s Experiential Rewards by Barb Olson , February 25, 2022 The ripple effects of COVID-19 have changed how businesses attract and retain customers—and motivated many companies to change how they reward their loyal customers. Offering transactional rewards attracts customers initially, but then it’s imperative to create emotional connections that bond … Continue reading 4 Ways To Renew Your Brand’s Experiential Rewards

What Is Brand Salience? (And How It Helps Your Business Grow)

Alejandra Zilak December 2, 2021 When it comes to branding, there’s a certain level of je ne sais quoi that top companies ooze from their pores. Netflix, Facebook, Starbucks, Pepsi, Google. No matter where in the world you are, you instantly recognize them. And upon further inspection, it’s clear to see that there’s a lot … Continue reading What Is Brand Salience? (And How It Helps Your Business Grow)

Avoid a Business Disaster and Ruin: Steps to Protect Your Brand

Angela Hausman, PhD April 18, 2021 Just like a shark swimming below the surface comes up unexpectedly to attack a swimmer, businesses face these silent killers every day as any number of business disasters like just below the surface of normal business operations. To avoid business disaster and ruin, you must recognize where these killers … Continue reading Avoid a Business Disaster and Ruin: Steps to Protect Your Brand

3 Ways Brands Engage With Their Audience via Email

Efrat Vulfsons February 5, 2021 With the COVID-19 pandemic wreaking havoc on economies worldwide, companies need to leverage marketing avenues that work for them and sustain them in the years to come. Marketing during a crisis requires some finesse and a careful communication strategy with current and potential customers. Government restrictions and social distancing policies … Continue reading 3 Ways Brands Engage With Their Audience via Email