Syed Balkhi — May 16, 2018 Follow @SyedBalkhi — May 16, 2018 Quick question: Would you like to boost your email list by 500% with minimum effort? Who would say no to that, right? Well, you’re in for a treat. In this article, you’ll learn how you can use quizzes to supercharge your lead generation … Continue reading How to Create a Quiz that Increases Email Signups
Aleah Taboclaon — March 13, 2018 Follow @aleahphils — March 13, 2018 When it comes to converting leads, it’s not just your marketing strategies that matter. In fact, your strategies will amount to nothing without a good website design. According to one study on health websites, 94 percent of comments revealed that design elements of … Continue reading How a Good Website Design Increases Your Conversions
Danielle Riley — September 27, 2017 — September 27, 2017 stux / Pixabay When it comes to marketing, design isn’t just about making things look pretty. Don’t get us wrong—that’s definitely an important piece. But more often than not, the true measure of what makes a campaign, design, or any piece of marketing material successful … Continue reading How Good Design Increases Lead Conversions
Paul Keijzer — August 9, 2017 Follow @Paul_Keijzer — August 9, 2017 Alexsander-777 / Pixabay Salary increases are one of the most fundamental part of an organization’s ability to attract and retain talent. It’s a tool used motivate employees, reward commitment and loyalty, and encourage performance that’s beyond the call of duty. Usually organizations review … Continue reading 5 Ways To Determine Salary Increases That Work For Your Organization
By EmilyReifferMay 30th, 2017 Mobile users have unique needs and understanding their behavior is important for SEO as well as PPC conversions. But PPC experts especially need to make it easy for people to convert on a mobile device after clicking on an ad since there is a cost for every click. A website … Continue reading Mobile Usability Increases Conversions
Many CMOs this year will find themselves with an increased budget — and with it, increased accountability for driving revenues. Columnist Joshua Reynolds shares five important things to do now to help ensure success by year-end. Joshua Reynolds on January 12, 2017 January 2017 is a pivotal moment in time for the marketing discipline. According … Continue reading Marketing budget increases: Tips for wielding a double-edged sword for 2017
David Isman — December 29, 2016 — December 29, 2016 The Idea In a perfect world, an e-commerce company could accurately attribute all of its costs and revenue across each of their paid channels. Using such data, that same company could then allocate their marketing spend more efficiently and set up their remarketing and retention … Continue reading [Case Study] How Finding Your Customer LTV Increases Your ROI
Mark Miller — November 8, 2016 Follow @MMtwopointfive— November 8, 2016 Good news on the marketing career front! In addition to a healthy job market, many marketing positions are seeing rapid compensation growth. Glassdoor reported a list of 13 jobs where base pay has increased the most over the past year. While not always the … Continue reading 4 Marketing Jobs that Have Seen the Largest Pay Increases in 2016
ACSI has come out with a report on customer satisfaction across e-business. Tamar Weinberg on July 26, 2016 at 12:01 am ACSI, the American Customer Satisfaction Index, has released interesting findings regarding how social media, search engines and new websites have affected the overall perception of e-business. This year’s report culled data from nearly 70,000 … Continue reading ACSI report: customer satisfaction increases for e-business despite dips in social media
by Jess Nelson, June 21, 2016 Emarsys CRM Ads adds a new feature to the Emarsys B2C Marketing Cloud that enables marketers to leverage CRM, purchase and cross-channel behavioral data in digital advertising campaigns. Emarsys provides cloud-based marketing software for B2C brands that helps brand marketers better target consumers based on customer data and behavior. … Continue reading CRM Data Increases Email Marketing ROI
