How to Create a Quiz that Increases Email Signups

— May 16, 2018

Quick question: Would you like to boost your email list by 500% with minimum effort? Who would say no to that, right? Well, you’re in for a treat.

In this article, you’ll learn how you can use quizzes to supercharge your lead generation process and grow your email list.

Quizzes are a powerful way to increase email signups. In fact, the University of Alberta grew their email list by 500% using a simple survey-style quiz on their website.

You can use the same strategy to get more people to subscribe to your email list. We’ll show you how it works.

How quizzes help increase subscribers

Many websites, like Buzzfeed, uses quizzes to increase user engagement and generate traffic by boosting social shares. And it works great because people love interactive content. It helps keep them entertained while also keeping them fully engaged with your website.

However, quizzes can also be used to capture emails and grow email lists as well. It’s mostly done by asking users for their email at the end of a quiz in order to send them the results of the quiz.

Blogger and funnel expert Chanti Zak has also managed to grow her email list by over 10,000 subscribers creating quizzes and embedding them in blog posts. According to LeadQuizzes, quizzes actually deliver an average conversion rate of 33.6%.

Many brands, businesses, online stores, and universities use quizzes to effectively promote and generate leads from their websites.

(Brandeis Business School)

Organizations, such as American Red Cross, use quizzes to educate their audience on important topics.

How to Create a Quiz that Increases Email Signups

(Red Cross)

Brands like Warby Parker effectively use quizzes to help their customers find the right products that match their interests and needs.

How to Create a Quiz that Increases Email Signups

(Warby Parker)

Small businesses like Birchbox also use quizzes to both entertain and educate audiences about their products at the same time.

How to Create a Quiz that Increases Email Signups


Best tools for creating quizzes

As you can see, there are many ways you can use quizzes to supercharge your email list. Creating a quiz is not a difficult task either. There are plenty of tools and plugins you can use to get that job done.

Here are some of the best plugins and online tools for creating different types of quizzes.

1. WordPress Viral Quiz

  • Price: $ 35
  • Platform: WordPress
  • Best for: Beginners

WordPress Viral Quiz is a lightweight WordPress plugin that allows you to create unlimited quizzes and collect unlimited responses for as long as you like.

Using the plugin, you can create beautiful image-based quizzes and polls with a lead capture option to collect emails. It also easily integrates with MailChimp, Aweber, and ActiveCampaign for exporting the emails.

WordPress Viral Quiz plugin costs a one-time price of $ 35 and no monthly charges.

2. Riddle

  • Price: $ 9 per month
  • Platform: WordPress
  • Best for: Beginners & advanced users

Riddle is another powerful quiz making WordPress plugin that comes with a set of advanced features, including the ability to create polls, personality tests, surveys and more.

The plugin supports integration with MailChimp, AWeber, and Zapier for syncing the gathered emails with your email marketing services.

Riddle costs $ 9 per month for creating unlimited quizzes and gathering unlimited leads.

3. LeadQuizzes

  • Price: $ 16 per month
  • Platform: Cloud-based
  • Best for: Beginners

LeadQuizzes is an online quiz making tool that also comes with a WordPress plugin for easily embedding your quizzes in your blog posts.

LeadQuizzes supports all the popular email marketing services for exporting the subscribers to your email lists and even allows you to create segmented quizzes to gather emails more effectively.

LeadQuizzes pricing plans start at $ 16 per month for generating 100 leads and 5,000 views per month.

4. Typeform

  • Price: Free or $ 30 per month
  • Platform: Cloud-based
  • Best for: Beginners

Typeform is one of the more expensive options for creating quizzes and polls. Typeform is a cloud-based tool, which means you can easily embed the forms you create on your website, emails, and share them on social media as well.

Typeform also features quizzes with gorgeous designs. Although, all those great features come at a heavy cost.

Typeform free plan only gives you limited access to the platform. In order to use the email lead capture feature, you have to switch to the $ 30-per month paid plan.

5. SurveyMonkey

  • Price: Free or $ 35 per month
  • Platform: Cloud-based
  • Best for: Beginners & advanced users

Similar to Typeform, SurveyMonkey is another cloud-based platform for creating beautiful and responsive quizzes online.

SurveyMonkey features a set of advanced tools for getting deep insights into the responses of your quizzes. It also supports A/B testing and advanced answer piping as well.

SurveyMonkey free plan also doesn’t allow you to use lead capturing in your quizzes. And its $ 35-per month paid plan also only supports 1000 responses per month.

Where to embed your quizzes

The position where you embed your quiz is also important to help increase engagement. Depending on the type of quiz you create, you should embed your quiz in your blog posts where it’s most convenient for your readers.

For example, if you create a quiz on “which iPhone is best for you” to complement a blog post related to iPhones, then you can embed it at the end of the blog post to encourage users to stay on your website.

If you were to create a general quiz, like a feedback-based questionnaire or a poll, then you can embed your quiz on the sidebar of your website or show it as a popup message to show the quiz to all visitors across your website.


Quizzes can help make even the most boring topics fun and entertaining for your audience. It will also help decrease your website bounce rate by encouraging your website visitors to stay on your website for longer periods of time.

Capturing emails with quizzes can be a bit more challenging. Instead of creating quizzes that help people figure out which Game of Thrones character they are, focus on creating more useful and informative quizzes that provide more value.

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Author: Syed Balkhi

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