Tag Archives: Increases

Studies find big increases in ad fraud attempts and fake traffic

Advertisement Mistakes

Nearly a third of retail sites’ organic and direct traffic is from bots and fake users. Constantine von Hoffman on June 2, 2022 The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic.  Some 17% of all traffic from affiliate programs is fake, according … Continue reading Studies find big increases in ad fraud attempts and fake traffic →

First 2 Weeks Of December Show Dramatic Retail Increases

Retail Industry

First 2 Weeks Of December Show Dramatic Retail Increases by Laurie Sullivan , Staff Writer @lauriesullivan, December 28, 2021 Consumers are spending. It shows in the number of transaction tracked by Accertify, an American Express company that provides fraud and charge-back solutions to 40% of the internet retailer’s top 100 merchants, global airlines and U.S. ticketing … Continue reading First 2 Weeks Of December Show Dramatic Retail Increases →

Ad spend for cryptocurrencies increases as advertisers educate consumers

Cryptocurrencies

Data from MediaRadar indicates growing mainstream adoption of cryptocurrencies. Chris Wood on December 23, 2021 A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $ 119 million … Continue reading Ad spend for cryptocurrencies increases as advertisers educate consumers →

How Digital Executive Search Firm Increases ROI By Boosting Creativity

Effective Hiring

Bob Van Rossum June 13, 2021 As the leading digital executive search firm, MarketPro has seen how important creativity is within a company. It gives you an edge over competitors and can be the difference between an average campaign and a viral one. The reality is, managing a marketing team without a creative strategy or … Continue reading How Digital Executive Search Firm Increases ROI By Boosting Creativity →

7 Ways Strategic Planning Increases Productivity

Business Strategy

Rick Goodman March 27, 2021 There are many benefits to strategic planning and over the years I have discovered seven ways strategic planning increases productivity. Of course, there are more than seven ways strategic planning increases productivity however these have been the ones that have always given me the most benefit personally and professionally. As … Continue reading 7 Ways Strategic Planning Increases Productivity →

How Increases In Online Ad Spend Lead To Record Cybercrime

Online Marketing Strategies

How Increases In Online Ad Spend Lead To Record Cybercrime by Laurie Sullivan , Staff Writer @lauriesullivan, December 1, 2020  Retail brands spent more than $415 million in advertising during the first two weeks of November across television, digital, print, podcasts, and other media. Walmart, Amazon, Target, Best Buy, and Macy’s, the top five retailers in terms of ad … Continue reading How Increases In Online Ad Spend Lead To Record Cybercrime →

An Effective Resume Increases Your Chances of an Interview by 316%

Career Resume

Stephen Greet November 23, 2020 Conversations on the topic of resumes and job searching are riddled with anecdotes. This makes sense. Looking for a job is an incredibly personal experience. There are so many variables at play that it can seem nearly impossible to draw any overarching conclusions about the process. For any given person … Continue reading An Effective Resume Increases Your Chances of an Interview by 316% →

Google Increases Privacy In Data Collaboration Between Agencies, Brands

Google Tools

Google Increases Privacy In Data Collaboration Between Agencies, Brands by Laurie Sullivan  @lauriesullivan, June 19, 2019 Google engineers have developed a technology — a cryptographic protocol — that allows agencies and brands to work together, sharing sensitive data to gain insights that strengthen the campaign without revealing information about individual customers being targeted. It gives … Continue reading Google Increases Privacy In Data Collaboration Between Agencies, Brands →

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