Category Archives: Conversion Techniques

How To Use The Elements Of Design To Increase Conversions

By Adrienne Erin January 3rd, 2018 Want to boost your website conversions? The obvious revisions would include your call to action, coming up with something more enticing and engaging. Or, perhaps the marketing and promotional materials themselves. After all, if you get people interested before they land on your site, they’re sure to convert, right? Actually, … Continue reading How To Use The Elements Of Design To Increase Conversions

Should You Outsource Demand Generation in 2018? Pros vs. Cons

Triniti Burton — December 22, 2017 Follow @Triniti_Int— December 22, 2017 68% of companies report a struggle to generate leads, according to a Lattice Engine/CSO Insight study. It’s hard to shift your thinking from quantity to quality when there’s simply not enough volume in your pipeline. If demand generation were easy, every B2B marketing organization … Continue reading Should You Outsource Demand Generation in 2018? Pros vs. Cons

How Is Your Company Leveraging Visuals To Win The Internet? [Infographic]

Brian Wallace — November 28, 2017 Follow @nowsourcing — November 28, 2017 It’s hard to believe that just 26 years ago there were no pictures on the Internet. Yet by 2021 the amount of video uploaded to YouTube in one month alone is projected take one person 5 million years to watch. So what changed? … Continue reading How Is Your Company Leveraging Visuals To Win The Internet? [Infographic]

Paid, Organic Search Least Prone To Fluctuations In Conversion Time

Paid, Organic Search Least Prone To Fluctuations In Conversion Time by Laurie Sullivan @lauriesullivan, September 28, 2017 Smartphone visits to retail sites in fourth-quarter 2017 are expected to overtake the desktop by about 0.09%, but a desktop visit to a retail site is worth about four times as much as a smartphone visit, according to … Continue reading Paid, Organic Search Least Prone To Fluctuations In Conversion Time

Why marketing convergence is non-negotiable in a post-mobile world

In the age of the increasingly fragmented customer experience, how do marketers compete for attention? Columnist Jim Yu believes the convergence of content and search is key. Jim Yu on September 20, 2017 Nearly half a century ago, Motorola released the first handheld mobile phone. It was a bulky predecessor to today’s sleek 4-ounce touchscreens. … Continue reading Why marketing convergence is non-negotiable in a post-mobile world

Using The ‘Pair-Up’ Strategy To Increase Online Conversions

By Anand Srinivasan June 9th, 2017 Copywriters and content marketers have distinct roles to play in online marketing. Copywriters take care of all promotional materials. This includes drafting content for ads, flyers and most importantly the sales pages of your website. An ideal sales page takes the visitor through all the unique selling points of the … Continue reading Using The ‘Pair-Up’ Strategy To Increase Online Conversions