Category Archives: Conversion Techniques

Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

Momoko Price — May 23, 2018 — May 23, 2018 There are already a bazillion resources out there that spell out how to “craft the perfect value proposition.” In fact, the whole concept of “unique value propositions” (UVPs) is — at least at first glance — really Marketing 101 material. So why keep talking about … Continue reading Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

How To Use The Elements Of Design To Increase Conversions

By Adrienne Erin January 3rd, 2018 Want to boost your website conversions? The obvious revisions would include your call to action, coming up with something more enticing and engaging. Or, perhaps the marketing and promotional materials themselves. After all, if you get people interested before they land on your site, they’re sure to convert, right? Actually, … Continue reading How To Use The Elements Of Design To Increase Conversions

Should You Outsource Demand Generation in 2018? Pros vs. Cons

Triniti Burton — December 22, 2017 Follow @Triniti_Int— December 22, 2017 68% of companies report a struggle to generate leads, according to a Lattice Engine/CSO Insight study. It’s hard to shift your thinking from quantity to quality when there’s simply not enough volume in your pipeline. If demand generation were easy, every B2B marketing organization … Continue reading Should You Outsource Demand Generation in 2018? Pros vs. Cons

How Is Your Company Leveraging Visuals To Win The Internet? [Infographic]

Brian Wallace — November 28, 2017 Follow @nowsourcing — November 28, 2017 It’s hard to believe that just 26 years ago there were no pictures on the Internet. Yet by 2021 the amount of video uploaded to YouTube in one month alone is projected take one person 5 million years to watch. So what changed? … Continue reading How Is Your Company Leveraging Visuals To Win The Internet? [Infographic]

Paid, Organic Search Least Prone To Fluctuations In Conversion Time

Paid, Organic Search Least Prone To Fluctuations In Conversion Time by Laurie Sullivan @lauriesullivan, September 28, 2017 Smartphone visits to retail sites in fourth-quarter 2017 are expected to overtake the desktop by about 0.09%, but a desktop visit to a retail site is worth about four times as much as a smartphone visit, according to … Continue reading Paid, Organic Search Least Prone To Fluctuations In Conversion Time