In the age of the increasingly fragmented customer experience, how do marketers compete for attention? Columnist Jim Yu believes the convergence of content and search is key. Jim Yu on September 20, 2017 Nearly half a century ago, Motorola released the first handheld mobile phone. It was a bulky predecessor to today’s sleek 4-ounce touchscreens. … Continue reading Why marketing convergence is non-negotiable in a post-mobile world
Emily Hunter — July 18, 2017 — July 18, 2017 What is the goal of a landing page? To get conversions, right? Well, it’s not quite so simple. Landing pages need two things to work well. They need traffic and they need to convert. Yet these goals can be contradictory. Unless you’re solely relying on … Continue reading SEO vs Conversion: What Does Your Page Do?
Warren Knight — June 27, 2017 Follow @warrenknight — June 27, 2017 According to 82% of marketers, blogging receives a positive ROI. I remember when I used to blog to promote a product, without actually generating any leads. Because a potential customer will touch a business on average eight times before purchasing, you need to … Continue reading How To Turn Visitors Into Customers Through Blogging
By Anand Srinivasan June 9th, 2017 Copywriters and content marketers have distinct roles to play in online marketing. Copywriters take care of all promotional materials. This includes drafting content for ads, flyers and most importantly the sales pages of your website. An ideal sales page takes the visitor through all the unique selling points of the … Continue reading Using The ‘Pair-Up’ Strategy To Increase Online Conversions
By Joe May 2nd, 2017 So you’ve been spending copious amount of time publishing content on Twitter, Facebook, LinkedIn and maybe a few other social media sites. You’ve gone as far as spending a sizeable chunk of your marketing budget running Facebook ads. You can clearly feel the difference. Your audience is beginning to … Continue reading Conversion Tactics To Use On Your Paid Social Media Audience
By Joe Ryan May 2nd, 2017 So you’ve been spending copious amount of time publishing content on Twitter, Facebook, LinkedIn and maybe a few other social media sites. You’ve gone as far as spending a sizeable chunk of your marketing budget running Facebook ads. You can clearly feel the difference. Your audience is beginning to engage … Continue reading Conversion Tactics To Use On Your Paid Social Media Audience
Rushal Patel — December 19, 2016 Follow @patelrushal— December 19, 2016 Not all homepages are designed equally. Your brand’s message can easily fall flat if you fail to construct a homepage that delivers your message in an effective way. Did you know that you only have between zero and eight seconds to convince a visitor … Continue reading 5 Rules for Designing a High-Conversion Homepage
Don’t lose out to shopping cart abandonment. Columnist Khalid Saleh shares five strategies to help you turn more website visitors into buyers. Khalid Saleh on December 12, 2016 Checkout conversion rate is arguably the most important metric for any e-commerce business. This is the page where your business actually makes money. Mess up here, and … Continue reading 5 effective ways to improve your website’s checkout conversion rate
Brad Smith — December 4, 2016 Follow @bsmarketer— December 4, 2016 Which converts better: an end-of-blog post image CTA, or a HelloBar dropdown from the top of a window? The short answer, is “who cares.” Here’s why, along with how you should be setting up a high-converting lead capture strategy instead. Why 70+% of Your … Continue reading 3 Steps to a High-Converting Lead Capture Strategy
Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns. Jacob Baadsgaard on November 14, 2016 The goal of any good marketing campaign is conversions — or better yet, sales. Yes, key performance indicators (KPIs) like rankings and traffic can … Continue reading Boost your conversion rate by 45% today… no, really!