Jonathan LongMarch 15, 2015 Are your email campaigns performing as well as you would like? Are they properly optimized, or would you like a higher conversion rate? My company teamed up with HubSpot to create the infographic below using the data from the 2014 Science of Email Report. You will learn: How consumers read your … Continue reading Improve Your Email Conversion Rates With These 7 Tips (Infographic)
Jonathan LongMarch 15, 2015 Want to know the steps required to publish a visual content that engages your target audience? My company collaborated with our friends at HubSpot to create the infographic below. Visual content can be extremely effective when done correctly, but most business owners don’t see the results that they originally hoped for. … Continue reading 5 Steps To Improve Your Visual Content Engagement (Infographic)
Owen AndrewMarch 12, 2015 As mobile browsing volume continues to rise and overtake desktop search, mobile SEO becomes more and more vital to businesses. And it turns out that this is especially true for small businesses which operate with mostly local customers. Local SEO and standard SEO couldn’t be more different. It might be a … Continue reading How Local Businesses Can Improve Their SEO
Shelley PringleMarch 9, 2015 Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Or how incredibly young entrepreneurs achieve success quickly, sometimes cashing out for billions of dollars after a few short years? Or why one athlete … Continue reading Use “Smartcuts” to Build Your Business and Improve the World
Kathleen BoothMarch 8, 2015 Ask 10 people how Facebook engagement and accompanying metrics should be interpreted and you’ll get 10 different answers. While it’s easy to get wrapped up in the verbiage and industry standards, there are a few simple metrics that you can measure which will help you improve your marketing. Facebook Page Insights … Continue reading Using Facebook Page Insights to Improve Your Marketing
Jeff CoveneyMarch 2, 2015 Keeping people out of your campaigns is just as important as putting people in. When we think of targeted lists, we tend to think about who the campaign is targeting. For example, a mailing might drop to: Leads with C-level titlesLeads located in the US eastern regionLeads in the finance industry … Continue reading Improve Marketing Results with Global Suppression Lists
Maxim BaetenFebruary 27, 2015 This post is the first in a two part series. Oftentimes, marketers create content that isn’t focused on closing deals. This content isn’t relevant to the customer and often fails to create better sales experiences. Yet, with all of today’s digital tools and automation software that is available to us, customers … Continue reading Improve Your Sales Conversations With Content And Buyer Personas
Joel KlettkeFebruary 26, 2015 For data-hungry marketers looking to improve their websites, bounce rate is just one of many important metrics to consider. Yet, it’s also one of the most misleading. In fact, misinterpreting bounce rates can actually steer your content strategy in the entirely wrong direction. To help you avoid that fate, here is … Continue reading How to Understand & Improve Bounce Rate
Michelle BrammerFebruary 25, 2015 As a PPC marketer, Google’s Quality Score is a metric you love to hate. Think about it. Having a strong quality score (the average score is 5) not only defines the quality of your ad, but impacts so many other parts of your campaign. A higher quality score can get you: … Continue reading How to Improve Your AdWords Quality Score [Infographic]
Laura NollFebruary 24, 2015 Growing your email list can be a challenge. Many mailers turn to promotions and giveaways to sweeten the deal for potential subscribers while encouraging them to provide their information. Incentives can be excellent tools for list growth when used correctly — and we can help you do just that by asking … Continue reading 3 Questions That Will Improve Your List Growth Incentives
