Zac JohnsonMarch 23, 2015 Split testing your ad copy, marketing campaigns and of course your landing pages can have a huge impact on the longterm success of your campaigns and online business. With millions of articles out there on pretty much anything, you can waste a lot of time and even get false information if … Continue reading 4 Expert Resources to Improve Landing Page Split Testing
Dilawar SyedMarch 20, 2015 Companies that are truly customer-focused make it as easy as possible for people to interact with them. Today that often includes having a presence on social media. Though many companies have set up their social presence, not every company is using social media effectively. Too often brands focus their social media … Continue reading Three Ways To Improve Your Social Media Customer Support
VerticalResponseMarch 16, 2015 Are you creating videos to promote your business’s image, product or service? You’re not alone. A lot of businesses are creating videos to share online, and statistics show it’s a smart move. According to a study by ReelSEO, 82% of people using video as a promotional tool believe that it has a … Continue reading 4 Ways To Improve Your YouTube Channel
Jonathan LongMarch 15, 2015 Are your email campaigns performing as well as you would like? Are they properly optimized, or would you like a higher conversion rate? My company teamed up with HubSpot to create the infographic below using the data from the 2014 Science of Email Report. You will learn: How consumers read your … Continue reading Improve Your Email Conversion Rates With These 7 Tips (Infographic)
Jonathan LongMarch 15, 2015 Want to know the steps required to publish a visual content that engages your target audience? My company collaborated with our friends at HubSpot to create the infographic below. Visual content can be extremely effective when done correctly, but most business owners don’t see the results that they originally hoped for. … Continue reading 5 Steps To Improve Your Visual Content Engagement (Infographic)
Owen AndrewMarch 12, 2015 As mobile browsing volume continues to rise and overtake desktop search, mobile SEO becomes more and more vital to businesses. And it turns out that this is especially true for small businesses which operate with mostly local customers. Local SEO and standard SEO couldn’t be more different. It might be a … Continue reading How Local Businesses Can Improve Their SEO
Shelley PringleMarch 9, 2015 Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Or how incredibly young entrepreneurs achieve success quickly, sometimes cashing out for billions of dollars after a few short years? Or why one athlete … Continue reading Use “Smartcuts” to Build Your Business and Improve the World
Kathleen BoothMarch 8, 2015 Ask 10 people how Facebook engagement and accompanying metrics should be interpreted and you’ll get 10 different answers. While it’s easy to get wrapped up in the verbiage and industry standards, there are a few simple metrics that you can measure which will help you improve your marketing. Facebook Page Insights … Continue reading Using Facebook Page Insights to Improve Your Marketing
Jeff CoveneyMarch 2, 2015 Keeping people out of your campaigns is just as important as putting people in. When we think of targeted lists, we tend to think about who the campaign is targeting. For example, a mailing might drop to: Leads with C-level titlesLeads located in the US eastern regionLeads in the finance industry … Continue reading Improve Marketing Results with Global Suppression Lists
Maxim BaetenFebruary 27, 2015 This post is the first in a two part series. Oftentimes, marketers create content that isn’t focused on closing deals. This content isn’t relevant to the customer and often fails to create better sales experiences. Yet, with all of today’s digital tools and automation software that is available to us, customers … Continue reading Improve Your Sales Conversations With Content And Buyer Personas
